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The Pest Analysis Of Nike: The Business Analysis Of Nike

1477 Words6 Pages

Introduction
Nike is an American multinational corporation that is employed in the conception, development, manufacturing and worldwide merchandising and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world 's biggest providers of gymnastic shoes and apparel and a major producer of sports equipment. In addition to manufacturing sportswear and equipment, the company operates retail shops under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the globe, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

P.E.S.T.E.L

Political
During the year 2011, Nike undertook an extensive inspection of their policies and practices regarding political donations and trade association memberships, as well as their policy views. After the inspection, the NIKE Board of Directors took a company policy on these matters. In the US, they also make state- and local-level political contributions primarily to ballot-measure campaigns and prospects in Oregon, where its world headquarters is placed.

Economic
The economy has not slowed down the pace of business at Nike which is one of the most outstanding and wealthy sports manufacturers in the globe. It sells merchandise world-wide and is a global, famous brand. Nike’s business continues to go top even when the economy does poorly because its concern is spread throughout

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