The Pest Analysis Of The Pestle Analysis For Starbucks
The constant global economic recession has hurt the current economic environment by diminishing the general public’s purchasing power, which, in turn can have a detrimental effect for Starbucks as part of the consumer goods industry. However, recent market research has shown that, despite any signs of recession, consumers are yet to diminish their coffee consumption, however, they are looking for cheaper alternatives, which means that Starbucks is still able to influence buyers by offering less costly products.
Consumers are generally becoming more conscious of ethics and fair trade, which means that they are interested in buying from brands that are both socially and environmentally conscious, and that can be a challenge for a large organization such as Starbucks.
A PESTLE analysis is a tool used by companies to track the environment they’re operating in or are planning to launch a new project, product or service. PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan (Pestle Analysis, 2015). Below, you can find the PESTLE analysis I have performed for Starbucks.
POLITICAL FACTORS IMPACTING STARBUCKS
The most important political factor affecting Starbucks and other coffee companies is the sourcing of
Business Analysis And Pest Analysis Of Selfridge & Co.
1045 Words | 5 Pages2. Analysis of the Industry, market size, competition, etc. 2.1. PESTLE A market is the place or medium where specific activities are transacted between businesses and consumers. To study the macro-environment (i.e., external environment), PESTLE analysis is considered to be the most appropriate as suggested by Kotler and Armstrong (2010).
PESTLE Analysis: The Pestle Analysis Of Alphabet Games
1368 Words | 6 PagesPESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful.
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Starbucks Ethical Sourcing Case Study
945 Words | 4 Pages6.4 Ethical Sourcing Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee.
Macroeconomic Factors Affecting Starbucks
707 Words | 3 PagesPolitical • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.
Political And Environmental Factors That Affect The Airline Industry
885 Words | 4 PagesPESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.
Pestel Analysis Of Clothing Industry
901 Words | 4 PagesThis critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. To achieve such aims, data were collected, reviewed and analyzed within the industry. By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. Due to limited information from countries' perspective (language barriers), this paper will analyze the European union clothing industry as a whole, in term of the development, the competitiveness and the disparity between top and bottom players in regards to financial performance.
Loreal Pestel Analysis
1016 Words | 5 Pages. STUDY OF ENVIRONMENTAL FACTORS a. PEST Analysis: i. Political: L 'Oreal faced issues in the dermatology branch led by Galderma due to new legislations governing drugs. The EU law affects L 'Oreal and restricts their use of certain kinds of carcinogenic chemicals, such as Phthalates. L 'Oreal is obligated to produce safe products that do not contain any harmful substances.
Pestle Analysis In Latin America
2329 Words | 10 PagesOne of the most commonly used is the PESTLE Analysis which is based on the investigation of the political, economic, social, technological, legal, and ecological factors that surround the country. The analysis aim is to evaluate the aspects that could directly affect the company during its time in a foreign country since these are the factors that could come into play that some may not consider before. This is important because a better understanding of the country’s environment (including political, economic, and cultural aspects) the greater the probability of the product being a success and there is a less risk involved. Yet this among the other aspects previously mentioned form part of a much larger process that the company must
Pestel Analysis Of Advertising
1564 Words | 7 PagesFrancis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),
Ethical Issues In Starbucks
831 Words | 4 PagesEthical issue in Starbucks Starbucks, an American coffeehouse chain based in Seattle, Washington, is the world largest coffee retailer chain in the world having more than 21,000 stores in 65 countries (Starbucks website, n.d.). In United States, Starbucks owned 12,973 stores (Starbucks Company Statistics, 2014), which is more than 73% of the market shares of the United States coffeehouse industry. Hence, Starbucks possesses monopoly power in the specialty coffee market. Enjoying monopoly position, Starbucks plan to completely dominate the market by eliminating competition. Starbucks engages in a range of anti-competitive activities.
Starbucks Csr Analysis
704 Words | 3 PagesThey are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation.
Pestle Analysis Of Maybank Malaysia
709 Words | 3 PagesPESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.
Pestel Analysis Of Starbucks
879 Words | 4 Pages2.0 PESTEL ANALYSIS A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.
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