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The Pestel Analysis Of Goody's

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Goody’s S.A. is the leading fast –food company in Greece, and belongs to Vivartia group .The company was founded in Thessaloniki by Mr John Dionisiadis in 1975. The first store in Athens was established in1981. In 1997 the company decided to expand its business in other countries and specifically in Cyprus, Portugal and Bulgaria. Nowadays the total number of the existing fast-food stores is approximately 170 in Greece, 5 in Cyprus , 2 in Bulgaria, 1 in Hungary and 1 in Romania . (Vivartia 2015) PESTEL Analysis “PESTEL analysis which is sometimes referred as PEST analysis, is a tool used by marketers to analyze and monitor the macro-environmental factors that have an impact on an organization. PESTLE is a mnemonic which in its expanded …show more content…

In those cases suppliers can significantly affect the cost of manufacture. Usually the retailers if they are disappointed from a company they have plenty of other alternatives to choose from.However the main suppliers of Goody’s company belong at the group of Goody's S.A. so there isn’t really a bargaining power matter. This is one of Goody’s policies in order to control the quality of the ingredients and the products and reduce the total costs. Maintaining good relations with all the partners of the company is a top priority of the company. For this reason, the Goody's SA strives for the existence of friendly relations and the spirit of good cooperation even with suppliers not belonging to the group Goody's, some of which are international companies with strong bargaining power as the Coca-Cola …show more content…

Right now Goody’s is the biggest fast-food company in the country. However, in order to continue this success and be always a step forward than its main competitors, the company has to come up with new ideas. One way to earn more profit is to attract new customers. This can be achieved by introducing a new advertising campaign, to emphasize on the high quality products of the company or even reduce the prices. Another way is to make Goody’s something more than a simple burger house and it could offer coffee or some kinds of deserts. Goody’s as the biggest company in its sector in our country has been able to upgrade her menu and expand its restaurants all over our country. SWOT Analysis “SWOT is basically a business tool that deals with the internal and the external factors of the business. It is an acronym which stands for: strength, weakness, opportunities and threats. It uses the basic data of the business to identify what strengths and weaknesses the business has. It also helps the business to spot the opportunities that may arise and the threats it is likely to face.” (PESTLEANALYSIS 2015)

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