The Pestel Analysis Of Haier
Introduction
One of the most popular appliance companies at global scale is Haier. Haier decided to expand its business to other territories. In 1999, various factors involving the external environment influenced Haier to expand its operations at international scale with major focus on the United States market. The decision was made based in the eagerness to grow business worldwide as it was previously an established multinational company with brands in China.
This paper will use PESTEL analysis to analyze various factor involving this decision. A PESTEL analysis can assist in identifying the external forces faced by Haier. PESTEL is the abbreviation of Political, Economic, Social, Technological, Environmental and Legal (Oxford College of Marketing, 2016).
A complete understanding about the political factors attached with any decision play an essential role. From a political viewpoint, Haier’s decision to expand its production in the U.S demands to understand the composition of society and differences from China. After a detailed analysis, Haier company understood the need to involve local people from initial stage in order to completely integrate the company in the American society. They realized that local people must be involved in both the business as well as operations of the organization (China-Daily, 2012). On the other hand, Haier selected a different strategy to enter the society from economic perspective. The strategy was different from the one employed by other
Pest Analysis Of Argos
2674 Words | 11 PagesIn this segment we will discuss about the external forces of the company that are not controllable (Keegan and Keegan, 1989). PESTLE analysis will be an effective tool here to analyze the factors. 2.1.1 PESTLE Analysis PESTLE is a very effective macro environmental tool containing six important factor. Political Factors In India political factor is very vulnerable.
Swot Analysis Of Eataly
860 Words | 4 PagesPestle Analysis Political Factor Eataly operates in global environment with their operation spread all around the globe; the operation of the company is influenced strongly by political situation of the country where they are doing business. As Eataly have flexible policies to adjust in an unstable economy (Reijers & Mansar, 2005). Economic Factors The entire planet has witnessed the economic decline and hence the characteristic of purchasing products has been greatly affected all companies without exception Eataly. In addition, the income level of Europe is relatively uneven which makes some people fail to pay for products offered by the company (Chaffey, 2009).
Pest Analysis Of Victoria Secret
1466 Words | 6 PagesWe will now be doing a more detailed analysis on these six PESTEL factors. PESTEL refers to the Political, Economic, Social, Technological, Environmental and Legal forces,
Political Factors Affecting Adidas
1394 Words | 6 PagesPart A Macro environment is important factor affecting the development of enterprises. A macro environment is the condition that exists in the economy as a whole, rather than in a specific sector or region.(Macro Environment n.d.) Cultures, politics, technology, nature, economy and demographic are the six major forces in the company 's macro-environment.(Kotler & Armstrong 2014, p96） Political factors Political factors include government regulations and legal issues and define both formal and informal rules.(PEST Analysis n.d.) All the companies have to follow these rules.
Marketing Case Study: Royal Fernwood
1579 Words | 7 PagesTable of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 THE CHALLENGE 3 3.0 Vision 4 4.0 Mission 4 5.0 Core Values 4 6.0 USP’s 5 7.0 SWOT ANALYSIS 6 8.0 SITUATIONAL ANALYSIS 8 8.1.0 POTER’S FIVE FORCES 8 8.1.2 PEST ANALYSIS 10 9.0 Competitor Analysis 11 Noritake 11 Dankotuwa 12 Chinese imports 13 10.0 CUSTOMER ANALYSIS 14 11.0 MARKETING STRATEGY 15 11.1 MARKET SEGMENTATION 15 11.2 POSITIONING STRATEGY 16 11.3 Ansoff Matrix 17 11.4 MARKETING MIX 18 12.0 ACTION PLAN 21 13.0 BUDGETS 21 1.0 EXECUTIVE SUMMARY Royal Fernwood Porcelain, Browns latest acquisition, presently markets a range of porcelain products for local and foreign markets. Royal Frenwood has a local market share of 13% and a strong dealer distribution
Political And Environmental Factors That Affect The Airline Industry
885 Words | 4 PagesPESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.
Pestel Analysis Of Clothing Industry
901 Words | 4 PagesPESTEL ANALYSIS Pestel is a strategic analysis tool used by organizations to scan the macro-environment in which they operates, helps to identify external factors that can affect the organization's business activities and performance (Gockeln 2014). Macro-environmental factors are those that affect clothing industry and the industry have no control over rather than adapting to it. By so doing, it gives ability to differentiate themselves from potential competitors and sustain performance. Table 2 depicted, (PESTEL) Political, Economic, Social/ Cultural, Technological, Environmental and Legal external factors. Political factors: these are examined from the political stability point of view, which covers government policy intervention in the economy, deregulation, taxation changes, as well as the attitude of political parties on the government policy.
Business Analysis: The Pestel Analysis Of Mercedes Benz
1306 Words | 6 PagesTo analysis the microenvironment of the business PESTEL framework is used PESTEL FRAMEWORK 1. Political factor Political system related automobile industry is very complicated. The western world is less concern for leading cars because leading car manufactures are from western world. The political issue is more complicated in emerging countries (Bossink and bluaw, 2002).Taxation is also a political factor that affects automobile industries. There are different tax system and import duty in different countries.
Loreal Pestel Analysis
1016 Words | 5 Pages. STUDY OF ENVIRONMENTAL FACTORS a. PEST Analysis: i. Political: L 'Oreal faced issues in the dermatology branch led by Galderma due to new legislations governing drugs. The EU law affects L 'Oreal and restricts their use of certain kinds of carcinogenic chemicals, such as Phthalates. L 'Oreal is obligated to produce safe products that do not contain any harmful substances.
H & M International Expansion Strategy
1025 Words | 5 PagesH&M has the future expansion strategy to pursue licensing and H&M can use licensing to enter Asian countries such as Ethiopia by building new factories for H&M supplies (H&M - Expansion Strategies,
Pestel Analysis Of Advertising
1564 Words | 7 PagesFrancis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),
Pestle Analysis Of Uniqlo
1510 Words | 7 PagesPESTLE analysis of Vietnam market 1. Politics Political decisions could
Swot Analysis Of Theme Park
1101 Words | 5 PagesThe main reasons are due to the different locations, providing different types of services and products, and involve a variety of different target markets. PEST analysis stands for “Political, Economic, Social and Technological analysis” and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management (Koumparoulis, 2013). Political Factors The political scenario in the Middle East is one that is not very complex. It consists of a government that wants to position the region on the forefront of the business tourism market.
Positive And Negative Effects Of Globalization In Vietnam
806 Words | 4 PagesEvaluate the positive and negative of globalization on Vietnam Today, there are increasing international brands set their factories in Vietnam such as Columbia Sportswear, L.L.Bean and Nike(DangThu,2011). It is not a secret that globalization is increasing substantially and creating new opportunities for Vietnam. As Wild and Han said, ‘Globalization trend toward greater economic, culture, political, and technological interdependence among national institutions and economic. ’(Wild&Han, 2006:6) However, globalization not only took benefits to Vietnam.
Pestle Analysis Of Maybank Malaysia
709 Words | 3 PagesPESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.
More about The Pestel Analysis Of Haier
Pest Analysis Of Argos
2674 Words | 11 PagesSwot Analysis Of Eataly
860 Words | 4 PagesPest Analysis Of Victoria Secret
1466 Words | 6 PagesPolitical Factors Affecting Adidas
1394 Words | 6 PagesMarketing Case Study: Royal Fernwood
1579 Words | 7 PagesPolitical And Environmental Factors That Affect The Airline Industry
885 Words | 4 PagesPestel Analysis Of Clothing Industry
901 Words | 4 PagesBusiness Analysis: The Pestel Analysis Of Mercedes Benz
1306 Words | 6 PagesLoreal Pestel Analysis
1016 Words | 5 PagesH & M International Expansion Strategy
1025 Words | 5 PagesPestel Analysis Of Advertising
1564 Words | 7 PagesPestle Analysis Of Uniqlo
1510 Words | 7 PagesSwot Analysis Of Theme Park
1101 Words | 5 PagesPositive And Negative Effects Of Globalization In Vietnam
806 Words | 4 PagesPestle Analysis Of Maybank Malaysia
709 Words | 3 Pages