The Popular Culture And Its Effects Of Mass Media
When mass media products flourished and proliferated in the advent of technological advancements and discoveries, it paved way for new lifestyle, job market and consumerist culture. More than just entertainment that assumes a form of escapism for the consumers; mass media produce a ‘new’ culture. The production of mass media products like, news in printed form, radio broadcasting, music production, films, comics, and fiction shapes our culture, consciousness. Although many of these mass media products are mass-produced, still many films are unwatched, published books, newspapers and novels went unread. Hence, is noteworthy to be reminded that not all mass culture is popular (Levine 1992, 373). Levine asserted that although mass media products are intended for mass production, consumers or the ‘mass make choices on what to consume among these products; ‘in every popular genre, audiences distinguished between what they found meaningful, appealing, and functional and what they did not.’
In his paper entitled “The Folklore of Industrial Society: Popular Culture and Its Audience”, Lawrence W. Levine (Levine 1992, 1370) said that popular culture is ‘created often artificially often by people with pecuniary or ideological motives-for the community, or rather for the masses who no longer had an organic community capable of producing culture. He added that pop culture should be used primarily to represent the consciousness of its producers, not its consumers.
However, there are
What Monkeys Eat Analysis
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A Nation Of Idol Worshipers Analysis
591 Words | 3 PagesStill, it appears to be clear to me that today 's Americans commit additional time, cash and vitality in quest for insignificant popular culture than any time in recent memory. Whole TV stations are dedicated to one of my most loved inconsistent expressions, diversion news. A word from a talk show host can and inspires a large number of individuals to purchase a book that the greater part of them presumably will never read. Genuine magazines battle to discover new perusers, however magazines gave to the lives of motion picture stars make their owners rich, if not well known. Furthermore, obviously, there is this business of what makes an American Idol.
Mass Media And Mass Culture In The 1920's
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1253 Words | 6 PagesThe wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.
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2663 Words | 11 PagesMass media play a very significant and determinant role in the contemporary world, by broadcasting and communicating information in fast pace and at the same time entertaining vast audiences. Mass media have a tremendous impact on the structure and history of our society due to the fact that they can influence and shape public opinion, determine political agendas, affect socialization and create a relationship between people and government. They consist of television, press, internet, radio and books and they became one of the main sources of popular culture in the modern capitalist society. Media’s role, however, is not only to offer news and entertainment but also to transfer and cultivate a variety of social stereotypes, beliefs and values of the society in order to reproduce the order and the already existing formation of social life. In this paper, I shall examine the notion, the types and some important theories on stereotypes as well as their dependable relation with media.
Social Media Influence In Pop Culture
1129 Words | 5 PagesThe content of popular culture is favorably determined by industries that disseminate cultural material, for example publishing industries, as well as mass media that greatly influences the people (Wilson, 2014). In spite of this, popular culture is not only the collective product imposed by industries and media, rather, it is the result of the continuing interaction between those industries and media and the people of the society who consume their products (Wilson, 2014). Masses decide and consume what is popular. With all of these things taken into consideration, what role does pop culture play in education? Since pop culture permeates the everyday lives of the people in the society, teachers have to be innovative in a way that they will take into account integrating or using pop culture as their teaching material because they see it as an opportunity for students to become more interested, further engaged, and actively involved in the classroom for the reason that students play an important role in determining what’s pop culture or not thereby making themselves consumers of pop
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862 Words | 4 PagesAccording to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.
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892 Words | 4 PagesThis is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think. There are many agents of socialization that can influence an individual lifestyle and one of the agent is mass media, which means that mass media can affect an individual self-concept, attitudes, or other orientations toward life especially the adolescents. The fact that there was a time when the internet, television and cell phones were considered a necessity but now the mass media seems to be more of a commodity to teenagers, because we can see that most of the adolescents tend to spend more time on the electronic devices rather than going for outdoor activities. Based on the researched, we found out that every people in the society
The Evolution Of Pop Culture
715 Words | 3 PagesOver the last few decades, the world has witnessed the evolution of many different aspects of popular cultures, such as movies, technology, music, and fashion. Although the medium of Pop Culture has a lot to do with whether or not it actually causes change or if it just reflects on what has taken place. The general trend is that Pop Culture is utilized to reflect changes in people’s attitudes and beliefs, and only in rare instances does it actually cause significant changes. Movies in the 1970s and 80s are prime examples of how popular culture reflects on what is going on in society at the time, however, technological advancements in the 1990s is an anomalous example of when popular culture has caused changes in society.
Influence Of Media On Society
998 Words | 4 PagesMedia are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.
Essay About Popular Culture
1281 Words | 6 PagesPeople are immersed in popular culture during most of our waking hours. It is on radio, television, and our computers when we access the Internet, in newspapers, on streets and highways in the form of advertisements and billboards, in movie theaters, at music concerts and sports events, in supermarkets and shopping malls, and at religious festivals and celebrations (Tatum,
Media Gratification Theory
1294 Words | 6 PagesUses & Gratifications and the Reality Television context. Blumler and Katz’s ‘Uses and Gratification theory’ (1974) suggests that media users play an active role in choosing and using the media. This theory shifted the focus from what media do to the people to what people do with the media, thus it’s an audience centric theory. It examines the nature of audience involvement and gratification obtained from viewing the television.
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