The Positive Effects Of Social Media And Social Self-Esteem And Behavior

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Internet and social media use has become an important part in people’s daily life. Although there are some detrimental effect such as depression when social media use becomes an addiction ( Kircaburun, 2016), there are some benefits such as building social connection also. Social networking sites (SNS) become platforms that allow users to share their life experiences, photos and videos that can help them to maintain relationship with others, building stronger social network, sharing their emotions and thus develop a sense of belongingness (Seidman, 2013). Besides that, positive or negative feedback that provided by online audiences may affect individual’s social self-esteem and behavior (Valkenburg, Peter, & Schouten, 2006). Therefore, it is crucial to study how SNS correlate with users’ beliefs and well-being. Self-presentation theory which is also known as impression management assumed that people tend to behave in some ways that can create impressions to others since the impressions that they built will change how others treat or evaluate them (Leary & Kowalski, 1990). According to Gonzales & Hancock (2011), people tend to control the impressions of others by showing the most positive information to them which is known as selective self-presentation. However, SNS provide the online environment which is lack of communication cues compared to face-to-face environment so that people can decide precisely what they want to expose to their online audiences (Wilcox &

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