Knowledge of people’s motivations can help tourism organisations improve their tourist services and reach customers more efficiently. But it should be noted that tourists are not homogenous, they have different images of their ideal holiday and different travel motivations (Kozak, 2002). To be more effective, researchers should further examine travel motivations according to market segmentation. Market segmentation is a powerful tool that aims at identifying distinct groups of people who have similar needs and desires (Kirdar, 1997). Segmenting the market is important because different segments of the tourism market require various distribution and marketing mix.
Tourism has direct and indirect impact on the economy and society by creating job opportunity, generating revenue and profit, while on other picture tourism brings in negative effects like environmental problems, cultural erosion and most importantly crime rates due to its overwhelming expansion. At present, tourism has been contributing to different countries
Notwithstanding, there are advantages and disadvantages included with the improvement of tourism industry in the nation. Give us a chance to talk about the advancement and in addition the negative and positive effects of tourism industry in India. Tourism Industry is the most energetic tertiary action and a multibillion industry in India. The potential and execution of India 's tourism industry needs to gage as far as its financial extents. India is rising as a prevalent visitor destination on the planet, driven by the attention on advancement and making quality for vacationers.
What is the potential of the Tourism sector in building long-term relationship with its customers? 3. What are the techniques and tools used by the Mauritian hospitality industry to improve customer satisfaction? 4. What is the impact of service quality in achieving customer satisfaction and deriving competitive advantage?
Tourism is the income of people from one place to another place for vacation, but it can also be for business or entertainment. Tourism can either be international or domestic. Tourism has an influence on any country, either it’s for a positive impact or a negative impact. An example one might consider includes that the tourism in that individual country could possibly increase the income and positively improve the economic aspect of the country, but tourism can also negatively impact the environment. Tourism can also affect the population living in the country due to the amount of tourism which furthers the idea of more jobs need to be created for the new tourists.
5.2 Promote Private Public Partnership for investments in the Industry The private sector would be involved in the development of tourism in Ghana should also come in the form of financial support to the public sector to implements projects that would be geared toward a vibrant tourism in Ghana. A public-private marketing forum should be established to facilitate joint decision making, agreement of joint marketing programs and ensuring that public and private tourism stakeholders promote a common brand identity and messages. 5.3 Market and Promote Ghana as a Competitive Tourism
Evaluation criteria provide changes’ evaluation possibility during the time in a static process. However, besides the importance of tourism performance evaluation using indicators, the used indicators’ type is important as well. Despite the usual lack of information in the tourism sector, its performance evaluation over the years has been using common indicators such as number of tourists, length of stay, and tourists spent money. Therefore, World Tourism Organization encourages countries to use a standard method. So it’s necessary to take an integrated approach and tourism development evaluation based on combined criteria set which evaluates different development aspects, to evaluate development according to stable development measures and criteria.
The research hypotheses. Research Methodology The research limitations. An Overview The globalization of market economy has forced corporations in tourism sector to focus on maintaining a sustainable competitive edge, which is directly related to maintaining quality. Total Quality Management (TQM) is considered an effective model of such a vision. The importance of total quality management in the tourist industry has risen to a fabulous level because of the growth of competitiveness of new tourist destinations and the change in preferences of tourists' behavior.
Throughout recorded history, tourism has impacted on both positive and negative sides. As there are positive impact and profit in this tourism business, people will start to develop the particular destination. But at the same time, the negative impact will also increase in turns of environment, social and economy. Overcrowding and overuse of natural resources, the construction of buildings and infrastructure, and other activities associated with tourism, produce impacts on the countries. These impacts may be not only physical, but also cultural.
According to the results presented in Table 7, percentage of GDP in OECD countries has a positive impact on the tourist arrivals. If one unit of GDP increased, 0.92% increases in tourist arrivals income. The results Habibi and Abbasinejad (1384), Shah Abadi and sayah(1392) 1392 Vestanah et al (2011) also shows that GDP and per capital income has significant and positive impact on tourism. On the other side the model findings indicate that population is an important key factor in the tourism demand function. In other words, The more a country in terms of population is larger and more densely populated, The more tourism demand will be, because population increase pave the way to providing expertise in the provision of tourism services and also in the populous countries such as India and china we will see the attraction of more ethnicities because of variety of costumes.