They are mutually a typical 20th century housewife in America. The Disney corporation presents through its films a king of credibility. These films reproduce gender and social and cultural relations. Girls by watching this type of movies pick up to pay attention to their appearance and by listening to what others say about them. Disney highlights on new structure of cultural effects of life on persons.
This repetitive plot line is in the early Disney Princess movies, Snow White, Sleeping Beauty, and Cinderella and in more recent releases like Beauty and the Beast, The Little Mermaid, and Tangled. These media images, like media messages from other sources, reinforce the gender binary of heteronormativity in young children (Palczewski & DeFrancisco, 2014). Heteronormativity is how social institutions, such as Disney, “reinforce the presumption that people are heterosexual and that gender and sex are natural binaries” (Palczewski & DeFrancisco, 2014, p. 16). Thus, the formulaic plot line that Disney Princess films follows communicates to children that the normal and only sexual orientation is heterosexual and more specifically, to young girls, that marrying a man is the only way in which her life can be
The term “constructivism” was first introduced by Nicholas Onuf in his book World in Our Making. According to Viotti and Kauppi, Constructivism differs from neo-realist and neo-liberal who believes that identities and interest are given. Constructivist argues that states do not simply react to their environment but dynamically engage it. Hence, not the only environment influences the behavior of the actors, but also do the actors affect the environment surrounding them. To constructivist, ideas are important, particularly when it takes structural form where in which this structure can influence the behavior of both state and non-state actors.
He notes that the topic of ethnicity is not unfamiliar within Disney films but their strategy tying it into the conclusion has changed. Originally, despite ethnic characters being riddled with stereotype and cliche, Disney films tend to follow a pattern where “the ethnic character ends up becoming mainstream, and the mainstream ends up learning from and accepting the ethnic character” (Rothstein 98). This is exemplified in Dumbo where the crows, meant to represent African-Americans, are initially laughing at the elephant but are soon sympathetic toward his situation and help him to fly. Rothstein claims that The Lion King offers a new Disney myth where the story is no longer about understanding and assimilation but instead the emphasis is placed on ethnic identity. The outsiders are sinister and pose as a threat to the purity of the Pride, what Rothstein would refer to as
Dickson, editor of Mattel, has “tried to steer Mattel’s marketing campaign to focus more on Barbie’s career ambitions than her body image” (Edwards). The roadblock that has been a struggle for Mattel is the attempts to rebrand Barbie as a figure to be looked up to and inspired by rather than to be tied to the ludicrous body measurements of an unattainable body style. Sean McGowan from OppenHeimer and Company mentions how “(Mattel) saying ‘Yeah we stuck with that one single iconic image for too long, let’s try multiple ones” (Abrams). The changes that Mattel is making with their iconic It-Girl doll is leaving many to wonder whether this is a rebranding of a classic or new branding of a new doll altogether. This type of rebranding is commonplace within the auto industry, such as the Ford Thunderbird who had seen many style and body changes over the years yet the car name remained the same.
The ultimate goal is to encourage young girls and boys to identify with the personalities of Disney characters in order to sell the product. The behavior and physical appearance of Disney characters represent characteristics of gender roles which are thought of as conventions in our society, i.e. characters are typically masculine or feminine. The change of their characters leaning towards more androgynous appearance of male and female roles tells us how Disney is trying to adjust to social necessities and to what is popular on the market. In other words, 'advertising representations influence cultural and individual conceptions of identity, and must be understood as the result of changing social and cultural practices'.
Furthermore, the ontology of this particular social theory is concerned with reality. Reality is thought of as an individual construct dependent to different situations while applied to hermeneutical phenomenological research. Hereafter, it is based on the belief that realities are multiple. In addition, we tackled on two important people who are important in hermeneutical phenomenology. These people were Edmund Husserl and Martin Heidegger.
And she gave the stepmother and her daughters so many incredible outfits to emphasis the fact that they were spending all the money left by Cinderella’s father on their own clothes. The stepsisters’ outfits were deliberately designed with the cheapest fabrics to look over the top and tasteless. As well as making the sisters look silly this also helped keep the focus on the stepmother. Of all the characters in the live-action Cinderella costume designer Sandy Powell says the Prince is the one who looks most like his character in Disney’s animated Cinderella movie. In this new film the Prince’s costumes often feature shades of blue to accentuate actor Richard Madden’s blue eyes.
Literature Review This study will examine princess films and decide whether color of the princesses has an effect on the portrayal of gender role of each character. By using a content analysis, this research will identify the difference in each princess with respect to their color. To study the gender portrayal in the Disney princess films is important to analyze due to the reach of Disney movies among the children (Setoodeh & Yabroff, 2007, pp. 66–67) . These movies are molding the ideas of gender portrayal among the children.
Disney is internationally known for its extravagant fairy tales containing romances amongsts princes and princesses. These stories are meant to poke fun at the idea of a damsel in distress awaiting her hero. Although, these tales possess ideals that are intended to come across as playful, there may be an underlying dig towards the female gender. A child’s most critical years of learning stem throughout the first five years of life (1). These first five years are when children begin to understand appropriate behavior, empathy, boundaries, and many other social skills that shall remain with them for the rest of their lives (1).