Conclusion A. Restatement of thesis: The internet can be a great resource for shoppers looking to expand their choices of products to buy, and an invaluable way for saving money. "Pros and Cons of Online Shopping” (2017) B. Summary of the refutations: Online shoppers do not have to wait in long lines to check out, many online retailers allow shoppers to post reviews about the products that they purchased. "Pros and Cons of Online Shopping" (2017) There are more choices for buying products.Online sales representatives often receive more intensive product training than those at the local stores. "Pros and Cons of Online Shopping" (2017) C. A statement of benefits and/or warning: Online stores are highly competitive not only with other online stores, but also with brick-and-mortar competitors.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.
Nowadays, internet is an important service for most of the individual, organization or company. By using internet connection, company used online service such as online shopping. Online shopping is advertising and promoting the products or services of a business over Internet. Today, online shopping is popular with other people anywhere to buy product or service through website or emails were reach to the consumer and it is combined with e-commerce to enable the business transactions. In online shopping, company can promote the products and services through various way such as websites, blogs, email, social media, forums, and mobile Apps.
The majority of prior online shopping researches have paid whole attention on recognizing the attributes of online stores reputed as successful (Davis, 1989; Liu and Arnett, 2000; Muylle et al., 2004; Shih, 2004). Numerous studies have revealed that internet shopping benefits was considerably related to attitude toward online shopping and intentions to shop online (Jarvenpaa and Todd, 1997; Vijayasarathy and Jones, 2000). Additionally, Koivumaki (2001) stated that there is a positive relationship between the online shopping benefits and the regularity of purchases completed. Forsythe et al., (2002) averred a positive and extremely important relationship between perceived benefits of Internet shopping and both frequency of shopping and time spent online. Preceding researches of online shopping have found two categories of benefits; intrinsic and extrinsic.
2.2 Social commerce is a form of commerce mediated by social media involving convergence between the online and offline environments (Wang and Zhang 2012). In a broad sense, social commerce involves the use of Internet-based media that allow people to participate in the marketing, selling, comparing, curating, buying, and sharing of products and services in both online and offline marketplaces, and in communities. Social commerce has received a lot of attention for shaping emerging commercial channels on the Internet. Many e-retailers are taking benefits of social technologies and services to expand their businesses. Since social media have become readily accessible, more consumers use it as a source of information about companies, brands,
After checking others’ feedback, it seemed to be quite good . finally you decided to buy it. And maybe you will go back to the shopping website to score the product after buying it. Choosing , analysis，feedback are the main parts of an online shopping experience. Shopping on the Internet changed consumers ‘ behavior in all these fields.
The findings of the study revealed that consumers perceive internet shopping more attractive in comparison to traditional shopping. Easiness in placing orders through websites, ease of priced comparison, ability to search and select variety of alternatives were several attractive attributes of online shopping. The consumers are highly concerned about security and privacy issues in online shopping. The study provides insights for the marketers of apparels for effective management of their shopping
E-service or e-commerce sector thrives on the active number of internet users in the country. As the number of internet subscribers is bound to increase in the developing economy, the industry has a huge potential to be unlocked. Objective: The objective of this article is to highlight the role of service innovations in areas like online grocery, pharma marketing & laundry services. This article determines& analyses the reasons behind a spirited takeoff of these product categories. The article also suggests & identifies strategies for improving these online service innovations, which slowly but surely are establishing themselves as game changers for the said sector.
E-commerce has made a marked impact on traditional methods of marketing and sales. The ability that e-commerce has provided enabling consumers to easily shop and purchase products online has opened the door for new and innovative marketing techniques as well. With consumers spending greater amounts of time online, the internet is continuing to increase in importance in influencing consumer purchasing decisions (Manzoor, 2017). In this week’s assignment, e-commerce marketing and strategies will be examined in order to better understand the impact these concepts have on consumers. The transition from offline marketing techniques to online based capabilities is a natural progression based on the rapidly expanding online market and technological advances in e-commerce (Manzoor, 2017).
E-commerce plays vital role in the fulfillment of demands and needs of today’s smart consumer. Variety of products is available on single click on website. Because of internet penetration numbers of consumers are prefer online shopping and this number is increasing every day. Combination of E-commerce and internet era results in large number of online buyer. Online shopping is not only covering electronic items, cloths, jewelry items but also it is covering grocery products; it is resulting in shift of consumer preference from traditional buying from local stores or mall to online grocery store shopping.