Adidas Opportunities And Problems Essay

Opportunity /Problems?

The opportunity for Adidas will be:

-Growth of differing technologies gives the brand more platforms and mediums on which to expand their advertising.

-Opportunity to always stay at the forefront of sports technology.

-Expand fashion marketing through more fashion based endorsements rather than sports.

The Problems for Adidas will be:

A big company like Adidas definitely face problems each day. Sometimes, there are only small problems to handle, for example complaints from employees, or rebuilding of factories etc.. On the other side of this, there are also issues that are way bigger and can bring Adidas into difficult situations, such as the possible loss of the contract with Andy Murray, a tennis player from Scotland.

They are consistently innovating in the soccer business and are having success. They were the main sponsor of the World Cup 2014, which was a big deal. Adidas is also continuing to spend a lot of money on research and the development of new products and improvements of old ones, in order to be up to date and show off new and advanced products. The Adidas annual report stated that in 2012, Adidas spent $128 Million on research and development, which shows that they are interested in refining their reputation.

Adidas also tries to reach out to unexplored markets, which they have not been a part of before, like basketball. Adidas started to sponsor players like Derek Rose and if one takes a look at the Adidas sponsor list one can see that they are supporting the

Part3

Mass marketing and Differentiated marketing:

Adidas is one of the biggest brands in the market when it comes to sporting goods in general, and running shoes in particular. The company is well-known for putting out new running shoe designs using innovative new materials and concepts, and the constant flow of new models can be daunting for anyone who is picking out their “go-to” shoe for everyday training or racing.

Everyone 's body is different. People 's feet are designed to uniquely suit their body 's needs. Consumers need a running shoe that will fit their particular foot shape in order to maximize efficiency and reduce strain.

Mass marketing:

Minimalist/Barefoot shoes: These shoes tend to have little to no cushioning or support. They 're meant to mimic barefoot running as closely as possible while still providing the protection many people need.

Adizero – This line was primarily created as a training and racing line. It is mainly lightweight with a modest amount of cushioning. There have been various models that were once released under the Adizero moniker but the most popular include the Tempo, Boston, Ace, Mana, Rocket, and