Blackberry Marketing Cycle

As I mentioned previously, Think Different campaign had changed the world and changed Apple to a better company that holds one of the best brands all over the world that could grab the customer attention. Nowadays, Apple has many competitors such as Samsung and Blackberry. The purpose of the advertisement is to sell the company devices to the customers. Also, to send a message to customers that Apple is not the same as any company that sells electronics and that’s a good reason to buy electronics from Apple.

However it has served people worldwide. Blackberry belongs to the secondary and tertiary sector. The reason for that is because they manufacture the phones and then sell them.

Marketing plan Is important to the company because it is mainly focused on success, and that lack of a marketing plan will lose the company a lot of money Samsung is characterized by a variety of production areas where it applied its Samsung has pursued multiple ways of selling and marketing its electronic products because it aspires to excellence and development in technology and continues to sell according to customer taste.  First, (Understanding the Market) Samsung went to the electronic field when it noticed that the market needed electronic devices.  Secondly, I looked at (selling) Samsung realized what the market needs and the quality of its service to consumers. Now it has 25 production centers and 59 sales branches.

Today, almost every person caries a smart phone with them and some can’t survive the day without it. There are many companies and manufacturers who build smart phones like the popular ones such as Htc, Nokia, Samsung, Apple, Huawei, Motorola, Sony and many more, but what makes those companies not alike are the phones they release through the years, but are they that different? To compare, let us take an example of two leading rival companies in the field of smart phones, Samsung and Apple, who newly released their flagship devices, the Samsung Galaxy Note 4 and the Apple iPhone 6 plus. The Samsung Galaxy Note 4 features a 5.7 inch Super Amoled touch screen, a 16 megapixel back facing camera, an octa core processor with 3 gb of Ram and a 3220 mah battery whereas the Apple iphone 6 plus comes with a 5.5 inch retina display touch screen, an 8 megapixel back facing camera, dual core processor with 1 gb of Ram and a 2915 mah

Furthermore, it is Verizon’s strength, to have a unique business model, with expectational Verizon fios data connection allowing for their company 's success. The company’s margins are quality due to their service, Verizon fios. However, the company also has weaknesses. One of the weaknesses include premium prices, because other companies, such as T mobile and AT&T, are very quick to catch up on services. Another weakness is that Verizon is still promoting their wireless usage outside of the United States.

Sony VAIO was perceived as a high-end niche product designed especially for the consumer with style and design as the top priority. It was setting up a benchmark for its competitors by providing VAIO in different colours, as prior to VAIO no laptop making company thought of revolutionizing the laptop market by providing different colour options to customer. Also, when other competing laptops tend to be boxy, bulky and heavy, VAIO was taking over market by providing “sleek” laptop. VAIO 505 line was positioned as “statement computer”, an easily distinguishable one from other brands in market. VAIO sold its computers with software preloaded, making VAIO’s image as a computer for individual consumers and not for businesses.

For example, the Nokia N-series is for the segment of students and teenagers. Nokia competes with blackberry through their E-series which offers a range of business phones, targeting the segment of corporate professionals. On the other hand Nokia also provides a range of premium and luxury phones by the name of “Vertu”, which targets the higher social class segment in the market. Positioning:

For products like MS office, Microsoft vastly uses digital marketing and advertising. Overall, the promotions of Microsoft have always pushed for reliability and usability of the Microsoft

Consequently my profit percentage would rise just depending upon how I treat my customers. That leads us to the importance of communication in the succession of any particular business. The same case applies on behalf of a project manager. If the project manager knows how to communicate effectively, he’d be climbing the ladder of succession. The way project manager communicates with his stakeholders or with his project team, or anyone ie related to project anyhow, affects the project one way or other.

How sustainable is Apple competitive position in PCs, MP3 players, and smartphone? Apple Inc. remains committed to the market of personal computers for several decades. Appealing design, positive brand reputation, superior quality, large customer base, and complete technological solution are only some of the possible advantages beneficial for the Apple users. The sustainable market share with steadily maintained ratio of around 3-5% allows talking about stable competitive position within the last 10 years.

Audrique Jacobs Case Analysis # 2 "Verizon Is Creating a Culture that Focuses on Shareholder Value" October 16, 15 Using the competing values framework as a reference for, it would seem that Verizon’s current organizational culture is a market culture. They said their top three things to do in 2011 were to first build a business and workforce as good as its networks, to lead in shareholder value creation, and to be recognized as an iconic technology company. In order for this to happen they will have to make all their goals on having the best smart phones, which will bring them to the top and get recognized as an iconic technology company they will like to be. Their wish is to work hard and their employees are to deliver results. One reason for concluding this would be the fact is that Verizon has invested the time and the resources to educate the workforce.