SEARCH ENGINE OPTIMIZATION SANJANA BHANU Department of Computer Science, Jamia Hamdard, New Delhi E-mail: email@example.com Abstract- Search Engine Optimization (SEO) is the act of optimizing websites or individual web-pages to acquire better ranking during searching, by making pages more user-friendly and providing a great ease of access. The paper discusses and highlights the reason for increasing significance of mobile SEO. Excessive use of mobile phones, by the user, to access the internet is soon going to outpace web-accessing from personal computers. This paper also analyses how the social reach is an advantage and a basis of measure in delivering great search engine performance. The SEO of every company primarily aims at increase
2.3 Creative Recommendations Advertising Objectives: o Trial: People should come to store and try the experience of phone. o Brand Switch: iPhone has become BMW of smartphones, Galaxy round should become Audi. Message Strategy: USP of Phone is curved screen. Message is to show it as futuristic phone. Positioning statement: “To position Galaxy Round among smartphones users of Urban India as a futuristic innovative phone because it has high specifications and curved screen for better experience.” It will affect “sensory” section of Transformational as phone gives pleasurable experience.
It wins a lot of customers with Windows operating system, most people are familiar with it as well as Microsoft Office, which is its biggest advantage, so it should keep on and do better on Windows, and have good cooperation with corporations. Secondly, it seems that there is few opportunity of smartphone and table computer market for Microsoft, so it could become its sideline, and not invest too much on it, unless it has new creation and total confidence to win it back. Thirdly, the excellent talent and team is one of Microsoft’s strengths, it should make the best use of them. For example, it could exert collective intelligence and try to create new market. Competitive advantage is temporary.
For years, BlackBerry’s share in the smartphone market has rapidly diminished, but, with the launch of Passport, many analysts believe that BlackBerry is ready to make itself relevant in the smartphone industry once again. //BBRY 5 While the competition has taken BlackBerry to the cleaners in past years, its devices, platforms and messaging services are still among the most secure in the world. Its encryption technology and security features are of special interest to businesses and corporate buyers. Not to mention, it is the only provider to receive Authority to Operate (ATO) and Full Operational Capability (FOC) status from the U.S. Department of Defense for its Mobile Device Management (MDM). Therefore, it only makes sense for it to focus on its strengths and target enterprise users, and not the broader consumer market.
For example: iTunes providing music download for iPhone and iCloud providing backup. These additional benefits incorporate very high value to the products. The innovativeness of the Apple Inc. is strongly correlated with concept of dynamic capability. This company works proactively and pays attention to all significant actions of the competitors. Apple manages to benefit from the rivalry with the biggest competitor in the mobile technology industry “Samsung”: it has nothing to do but to provide the best quality products in order not to lose the customer
Lenovo has a strong enterprise relationship with its ThinkPad and ThinkCenter products and it doesn 't just want to be a consumer smartphone maker. BY also offering phones, it can deliver full technology packages to its U.S. business clients. In simple terms, Lenovo wants a cell phone business that is viable. Post the acquisition, it gets to be the third largest mobile device manufacturer in the world. Also, through this acquisition, Lenovo gets to compete with Samsung more effectively across a broader spectrum of growth markets.
The advertisement employs visual effects, credibility, metaphors, and logos to persuade customers of buying Apple’s product. To begin with, Apple chose an excellent strategy, which is visual effects, to attract customers to the laptops; it emphasizes the slimness, the simplicity, and the lightness of the laptop. The advertisement uses many symbols to persuade the audience with the product and clarify the company's
In fact, digital advertising is one way in which marketers can teach and promote targeted audiences about their products and services using the internet. Due to the fact that marketing has always been about being connected with the targeted audience in the right place and at the right time, internet is the best possible option because it’s the place where people spend most of their time recently. Indeed, Smartphones became a dominant browser for the internet; if someone wants to make a computer program, he will also develop a mobile app; otherwise, he will lose a lot because the use of smartphones exceeded that of the PCs. Ramy Riad stated that due to the high percentage of smartphone penetration, digital advertising is putting an end to the other forms of promoting. He proves that by stating that, in the United States, digital ads are number one, and concerning the Mena region, they are the second largest after TV ads.
Today’s mobile technology plays a more and more important role in business operation and people’s daily life helping companies to be more productive and profitable as the demand for business information and applications access is flooding as essential consumer preferences and behavior growing into the business workforce. All cellphone makers are competitive with each other on technological smartphone products, such as Apple, Samsung, Sony, etc. I will use Apple’s iPhone as the typical example of smartphones because iPhone almost covers all smartphone functions compared with all other smartphone brands. In this paper, I will explain the reasons why smartphones help business to be more profitable, analyze the improvements in business performance
This track only will help you in mending your another campaigns. Conclusion With so much competition in the market, it has really become important for businesses to keep a check on which way their email campaign is heading towards. It is with informative and impressive email campaigns, businesses can win or loss trust of their customers and prospects. With meticulous planning and close attention to these details, your email campaign is sure to be a success! Everything you need to know about email marketing, including free templates for your campaigns can be found at