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The Pros And Cons Of Brand Switching

1029 Words5 Pages

More and more brands and products are being launched every day. At the time the customer gives very less time and attention to buy the brand. The marketers should attract the customer within seconds. Thus, your brand building starts much before the customer enters the final stage. Equally important is the fact, that at the buying stage, the customer can switch brands easily. Instead of deciding to go ahead with your brand, he can decide to finalize a competitor’s product or their brand. Brand switching is the process of choosing to switch from routine use of one product or brand to steady usage of a different but similar product (Pass et al.,). The marketing research, it is necessary to study the frequently purchased, low priced products …show more content…

The customer’s satisfaction or dissatisfaction with the product will influence subsequent behavior, if the consumer is satisfied, then he/she will exhibit a higher probability of purchasing the product on the next occasions. If the consumer is dissatisfied, then they switch to another brand.
Brand Promotion
Brand Promotion is to raising customer awareness of a product or brand, generating sales and creating brand loyalty.
Brand Trust
Brand Trust is expressed as the belief of consumers that the brand will fulfill certain functions. Brand tryst is an important mediator factor on the customer behavior before and after purchase of the product.
Brand Attitude
Brand Attitude will tell what people think about a product or service. Whether the product answer a consumer need and just how much to product is wanted by the consumer.
Brand Affect
Brand Affect describes the relations between consumers and brand under certain category and it can be considered as the general evaluations of the consumers for brand. It is defied as a brand’s potential to elicit a positive emotional responses in the average consumer as a result of its

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