One of the studies analyzed over half a million people in 10 different European countries. Which makes it the largest study of it’s kind on coffee and mortality thus far. Scientists found a close link between coffee consumption increase and risks of mortality decrease. The second study was rather unusual, as it surveyed only non-white populations. After analyzing over 185.000 Hawaiians, Latinos, Native, Japanese and African-Americans, scientists found that coffee increases the life span across diverse races.
The company's decision to use technology to enable decisions has borne fruit, with the number of mobile users increasing by 25% on an annual basis ever since it was introduced. The company also offers free wifi for customers, knowing that customers are very closely connected to the internet. This has resulted in some people making Starbucks stores their place of work. In some stores, the company has taken it a step further, offering high-speed wifi for startups & freelancers, increasing the appeal for the
Consumers in Canada are keeping up with the global trend of demanding value for their money. According to a trade show held in Canada, an estimated 64% of Canadians drink coffee daily.14 When customers visit a coffee shop, they mostly wish to buy take-away, seat and eat within or buy the grinded coffee itself. The Caffe will have various chic mugs for various coffee orders (e.g. espresso, cappuccino, mocha, etc.) For the take-away, they will have disposable eco-friendly cups that can also be recycled afterwards and extra covers for protection from the hot coffee.
Coffee is one of the most popular drinks in the world. In fact, it is estimated that every year, more than 400 billion cups of coffee are consumed all across the world. For many, it is the choice of drink early in the morning before work while for others it is the drink of choice when they want to burn the midnight oil. Well, whatever the case, there are many benefits in drinking coffee and some are quite shocking and unexpected too! 1.
Excessive consumption of sugary drinks results in obesity. Obese people make up about a quarter of the people in the world. Sugar tricks the body into gaining weight and changes insulin and leptin signaling. People gain weight when consuming more calories than their body burns. Cola is a popular sugary drink.
Its strong market position, diversified products, and brand recognition has allowed the company to have a leg up on most competitors, and has given it the opportunity to further expand its business. Starbucks Experience: Not only does the company offer premium, high-quality coffees, but it also provides the customer with the “Starbucks Experience”. This includes excellent customer service, clean and well-maintained stores that offer a comfortable setting, good music, a warm atmosphere, and free wireless Internet access in the U.S. and certain international markets. These factors have built a high degree of customer loyalty, which has helped to drive same-store sales and earnings over the years. The company also has an extensive customer loyalty program, in which consumers can earn loyalty points with each purchase that can be redeemed for free products.
There is another coffee shop, the Indian Coffee House, which has been solely dependent on word-of-mouth advertising until now. It has been hugely successful because its patrons either blog about it and spread the word or suggest it to their friends. And the role of marketing communication in this case would be thus remind the consumer of the rich heritage of ICH by extending their word of mouth strategy through tools such as PR, social media and good will of the patrons. ICH marketing communication will worked for the overall goals of the business by developing strategic campaign and helping ICH to increase sales, retain existing customer with their quality service and help the brand gain credibility solely through word of mouth. Also ICH used public relation
By Dr. Almudena Sanchez, she said the more fast food you consume, the greater the risk of depression. Usually, it make people especially children and adult to become inactive. This children get easily this depression is that they consumed less fruit, vegetables, and olive oil, and were likely to smoke or work more than 45 hours per week. Next is fast food can cause obesity. This is because in fast food contain large amount of fat and as fat accumulate in our body, we can gain weight.
First of all, lets start with bad news, most common risk of coffee is disrupting sleep pattern, heartburn, increases blood sugar levels and interferes with their insulin and make it harder for them to manage it, other studies also show caffeine can easily raise blood pressure so best way for both diabetic and raise blood patients to switch to decaf may help them sort of. Caffeine also can cuss some spinal bones loss in postmenopausal women of the drinks more than 300 mg of caffeine its equal three cups a day. Coffee also can have led to mess stomach for those how have problems with acid reflux or heartburn. Cholesterol patients they need to use a paper filter to trap cafestol so they don’t add other problem to their problem. Now let’s move to good news for coffee lover as there a dark side of coffee there a big shinny side about coffee in a 2009 university of Florida study found coffee may reduce the risk of Alzheimer’s and dementia in 40s and 50s ages, if you drink three to five cups daily of coffee and must be not “decaf” that would reduce by up to 70 percent of risk to have Alzheimer’s and dementia in your 70s.
CHAPTER 1 INTRODUCTION 1.1 Research Background The food service industry has gone through a virtual revolution since past two decades. New type of soft drinks, juices, tea and hot chocolate and dairy dispenser were introduced. In general, beverage industry is large compared to other industries. For example, coffee accounting for trade worth approximately US$ 16.5 billion in 2010, when some 97 million bags of 60kg were shipped. Coffee is one of the most widely consumed beverages and internationally most traded commodity in the world (Weinberg & Bealer, 2001).