Feasibility Study Of Brand Essay

INTRODUCTION

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The competitive marketing is all about war, wealth and warriors. The desire to create money and maximize profits, the brand concept was born with the passage of time. In their attempt to generate more money, marketers have always struggled to find new warriors, fundamental reason behind this market are experienced warriors who had already made their goodwill in the market and the keyword that represents their business / accounting identity is the name of their brand. Good product is essential for admission in marketing, but it is not enough in the modern era of competition. The new business environment allows any buyer to make a product with ease, as well as the best in the industry. Quality products are common, but very few

We are at a moment in history where brands go beyond being Platforms business to become symbols of our time. As consumers, an increasing proportion of our lives is mediated by brands - the cars we drive, the clothes we wear and so on. In addition, brands have come to dominate all spheres of our lives - corporate logos are now in every civic space, schools, universities and playgrounds for hospitals and art galleries. And brandscape today is truly global: walking on a street in any city in the world and there will be enough marks to make you feel at home.

Objective

Before beginning this project,the most essential part is to clearly specify the motive of this product. The objective acquired through this project is

 To develop deep understanding of the meaning branding

 To take major steps while establishing a new brand

 To become well equipped with the success stories of world’s best brands.

 Effect of changing environment on brands. Change includes the economical and the technological changes(internet effects).

 Is the consumer changing & why do they shift loyalty.

 To understand how to enhance the consumer connect with the brand

 To understand what are the brand building opportunities, beyond traditional market..

Research