The Pros And Cons Of Copycat Marketing

784 Words4 Pages
Every day we copy something or at least see things that have been copied. For example you will probably have an experience of copying your classmates’ homework and you might also have seen similar products being sold by different companies. Do you remember the honey butter chip boom? As 해태 made big profits through honey butter chip companies started to use copycat marketing strategy and made products that were similar to it. In the process some companies that followed the honey butter chip made big profits while others had economic deficit. Like the case above many companies are copying one’s idea to make their products and therefore I think copycat marketing is an effective marketing strategy in making better products. I believe that as…show more content…
Xiaomi is the most well known company that succeeded by using the copycat marketing. They used Apple as a model and copied Apple’s devices and designs. As they have fixed ideas that copied products are fake products and cheapie people do not prefer copied products, in addition although at first people criticize products made by copycat marketing they eventually choose to use the copied product if it has efficiency. Many people are aware of copied products and as it is an issue that we can easily access, there are a lot of precedent researches. According to the book “Copycat Marketing 101”, the author Burke Hedges says that copycat marketing is a great marketing strategy when making products. In the book the author says that as we are living in an industrialized society, lots of techniques and products have been discovered and made but companies are making things more than necessary and found out that most companies are only making useless products that are not in need. Therefore we can see that it is better to develop the original products rather than making a completely new item. If my argument is right, more companies will use copycat marketing and make more products that are new and creative. Through more products, consumers will have larger access to products leading to increase in convenience in everyday lives. Also as similar products appear…show more content…
Sometimes it is necessary to get ideas from others and even some of the products that you are using now might also be a product made by copycat marketing. Copycat marketing strategies do not only imitate products, in the process of using the copycat marketing companies also try their best to supplement the weak points and to reinforce the strong points. Through the process, we became available to use cheap and efficient second batteries made by Xiaomi and to eat various kinds of chips that had the taste of honey butter. Argument about morality might be a second issue on this topic however I believe that it will not be a problem as companies always put discrimination with the original product in order to win the competition in the free market. Fixed ideas about copied products still exist and people still think that copied products fall behind. However, using Xiaomi as evidence, I hope consumers can have a positive recognition in copied products believing that it might be better than the original product. In addition if my argument is right I believe that more companies will start to use copycat marketing strategy which will lead to making better
Open Document