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Digital Media Persuasive Essay

1071 Words5 Pages

Digital media has transformed the world and there is no trend reversal at sight. Today, many forms of social activity through the internet or any other digital means are almost as intimate and persuasive as a face-to-face conversation. Digital media is, therefore, a great tool in the arsenal of any successful marketing strategy, with countless online businesses owners and marketeers rowing in the right direction when it comes to attracting customers. However, the possibilities are endless and there is still much territory to uncover when it comes to enhancing one's power of persuasion through digital media.

Giving leeway to creativity is key to win your way into the trust of new clients or audiences, but any digital marketing campaign should …show more content…

Research has shown that businesses managing active blogs generate 67% more leads than "blogless" endeavors. Moreover, 60% of consumers feel more confident about a company after reading personalized content on its website/blog. Having a blog linked to your homepage is an excellent way to expose positions and expertise, but most importantly, educate customers. In this way, you gain the trust of an audience eager to make informed decisions. Keeping your audience updated on your content by sending email leads to your articles or using RSS feeds is a flawless marketing tactic to be …show more content…

They're extremely versatile and serve a number of purposes for business owners. Besides the typical marketing strategies employed in these venues, one of the most important uses they allow is the gathering of very detailed demographic information about your target audience. These tools enable deep and precise profiling that goes much beyond basic data like age, gender, etc.

Habits, interests and the general mindset of your audience shine through and can be used to aid the creation of targeted high-quality content. This sort of data also helps to craft a more persuasive "schtick" embodiment in your field. Social networks and forums enable you to be "in the know" among the crowd and deliver relevant content that might be immediately perceived as surprisingly insightful. These are prime venues where you can also practice relatively low-profile, but very persuasive authority

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