ipl-logo

The Pros And Cons Of Digital Marketing

705 Words3 Pages

What is the Digital Marketing?
Digital marketing is marketing that makes use of electronic devices computer, smart phones, cell phones, tablets to engage with stakeholders. Digital marketing applies technologies such as websites, e-mail, apps (mobile) and social networks. Social Media Marketing is a part of digital marketing. Numerous companies use a combination of long-established and digital marketing channels. Digital marketing Agency is often referred to as 'online marketing ' or 'internet marketing '.
Internet marketing agencies take up various forms of digital advertising mediums such as internet, social media network, mobile, etc, to help brands and reach out to customers. It is seen as one of the best methods of communicating to …show more content…

Online advertising
Online advertising involves placing banner ads on a website/portal. One can select websites/portals based on what sites/portals they think are relevant for advertising their product/service.
Affiliate marketing
Affiliate Marketing is a way for a company to sell its products through some shopping portals or signing up individuals or companies ("affiliates") who market the company 's products for a commission.
Affiliate marketing can be somewhat similar to online advertising, except that the website hosting the advert will be pay only when a sale is made. Numerous affiliates make money through simple links, e-mail marketing, or even developing ecommerce shops with affiliate products.
Text messaging
Mobile marketing is one of the major growth areas in digital marketing. The enlarged usage of smart phones around the world has resulted in a greater addiction on them for fast and timely information.
Blogging, RSS & News Feeds
Blogging strategy brings together SEO, PR, social media and web design. A good quality blog will be one that attracts natural, organic traffic by effective keyword research, as well as social traffic. It will be well designed, and it will have a reliable voice that makes it instantly

Show More
Related

  • Unit 9 P4 Business

    124 Words  | 1 Pages

    Marketing – marketing is a form of communication between you and your customers with your goal being to sell them a product or a service. Our marketing department will strive for excellence in selling the name of the business and the service we pride. There target would be larger companies that have a lot of computer use. We would try to get them as clients for computer repairs and also to update their software frequently to keep them in touch with newer software coming out. This would help them tremendously with the efficiency of their service delivery to their clients.

    Read More

  • Grand Avenue Baptist Case Study

    1331 Words  | 6 Pages

    Grand’s social media accounts and use SEO tactics to increase traffic. In this area, Dr. Reamer’s Survey of New Media gave a lot of peripheral information, but I had not had any hands-on experience. Weston showed me their account managers and explained how he uses the data to make decision about which posts to boost and when. Concepts Acquired Some concepts I was not prepared for was the maintenance of equipment’s and the mass of data that was created each week.

    Read More

  • Mkt 421 Week 3 Twitter

    968 Words  | 4 Pages

    With over 300 million global users and 100 million daily active users, Twitter has evolved to be the major driving force in online marketing. The platform is a major slice of social marketing mysteries for most businesses. Building a Twitter presence can be compared to when you are growing a garden. It takes planning, developing strategies and it is time consuming. Similarly, It takes time and actionable strategies and growth hacks to increase twitter engagements and followers organically.

    Read More

  • Mkt 421 Week 3 Data Collection

    1372 Words  | 6 Pages

    This way we can communicate with our customers or potential customers about our products. We also can gain the trust of other bloggers and encourage them to write about our products, in this way it will increase more awareness about our company and

    Read More

  • A Rhetorical Analysis Of GEICO Insurance In The US

    977 Words  | 4 Pages

    Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers.

    Read More

  • Dermal Filler Marketing Strategy

    714 Words  | 3 Pages

    Digital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.

    Read More

  • Political Factors Affecting Microsoft

    1172 Words  | 5 Pages

    Management can be defined as getting the maximum efficiency and effectiveness out of a set of activities. A manager carries out this process. My chosen company for this project is Microsoft.

    Read More

  • Starbucks Ethical Sourcing Case Study

    945 Words  | 4 Pages

    Mobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

    Read More

  • Does Social Media Positive Impact On Society

    820 Words  | 4 Pages

    In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business

    Read More

  • Digital Marketing Literature Review

    3693 Words  | 15 Pages

    Literature Review on “Digital marketing strategy use to influence children” Abstract: This literature review focus on digital marketing, advertising to children and use of digital device. While many new marketing technique are being developed using the internet and digital devices as communication tools, little literature will consider the implications for children in-depth. Partly because the field of digital marketing is growing so rapidly, and partly because children use of the internet is increasing so fast and at the young age, much of the academic literature struggle to keep up with new trend what literature does exist trends to be highly critical, but is not necessarily based on sound search that looks at the real world of children’s

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Digital Marketing Essay

    853 Words  | 4 Pages

    Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing 's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

    Read More

More about The Pros And Cons Of Digital Marketing

Open Document