Political factors partly determine the effect that governments have on businesses. Political factors in the external environment are mainly Google 's opportunities. Globalization increases the demand of the online advertising. The stable political climate in major markets reduces barriers to expansion
The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance. Lots of companies nowadays use the Internet to convey, communicate, promote and spread the information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the internet not only to buy the product online but also to compare prices, product features and after sale service facilities. After compared the price they will choose the one which is more suitable and reasonable. Consumer can get more detailed information and choices to compare product and price, more choice, convenience, easier to find anything online.
In the macroenvironmental environment Google faces opportunities and threats. In the political environment a big opportunity is globalization. Because of globalization there is a higher demand for online advertising. There is rapid growth in developing countries. When these countries are developing they will have more to spend, this is an opportunity for Google, they can use this for global expansion.
Increasing level of dependencies between local and global business processes, development of new technologies, higher competition between markets caused entrepreneurs of sales and delivery companies to look for new ways of decreasing costs and maximizing profits. The rapid evolution and adoption of the Internet as a logistic tool have introduced the idea of “Electronic Commerce” to market transactions. Changes like shorter time of order’s realization, global delivery, and new methods of payment possibilities happen with development of client needs and expectations. The Internet already has a great impact on how firms make business and logistical decisions. Nowadays everyone is in possession of electronic device by which is able to connect to
Digital marketing is the term used to describe the way in which businesses, corporations and companies make use of technology in order to reach their specific target markets. They do this in order to draw attention to their brand or product and lead consumers into buying the product or service being promoted. We did not always have technology at our finger tips to make life so much easier, and by businesses using technology to their advantage in marketing their brand name and image – they have made their business much easier to reach and access for customers when they wish to do so. Context of study: Digital marketing specifically with in Mr. Price apparel, has influenced their success as a business over all. Mr. Price apparel has a very
Over time the advancement in technology has supported business entities to migrate the relationships as well as interactivity to another level, where it contributes effectively in terms of building brand awareness alongside sustaining the long term association with the customers. However, offering customers with the opportunity to share their opinions not always lead to positive development of word-of-mouth as well as threatens image of company with their immediate group of customers and partners. It is identified that the growth and development of the internet along with peer-to-peer electronic referrals have made it a significantly concept and the marketers have tried to efficiently exploit their overall potential by means of viral campaigns of marketing. Viral marketing is a necessary element for the success of any business entity as it refers to the transfer of essential marketing message in between consumer groups as conducts by Tesco in the UK market in order to enhance the brand awareness through video clips, advertisements, text messages and interactive flashes (Bradley, 2011). 1.2.
Literature Review There are numerous findings and theories that discuss the effect of digital innovation on transforming consumer experiences. Digital Innovations have become an integral part of every business entity in today’s competitive business markets both domestic and international. The streams of revenue generated by companies are widely impacted by digital innovations. Digital innovation, is often termed as digitalization, or digital transformation which is said to be driven by “the changes associated with the application of digital technology in all aspects of human society” (Stolterman and Fors, 2004, p. 689). Innovation in digitalization disrupts the operational technology that in turn provides the “ability to turn existing products
It is a challenge to be able to keep pace with the ever changing dynamic environment while maintaining the competitive advantage. It allows for better information for better decision making. Today in most business and commerce, IT has taken the form of Ecommerce. Ecommerce is a major innovation for entrepreneurs. White (2007) added that internet is pretty much effective in attracting literate people .Ecommerce is becoming a key determinant of competitiveness
B2C describes about all the business transactions in between the business & the consumer through Internet. It is prove by the success of the companies like Amazon, Dell etc that internet ahs open the new opportunities for every business and gives the chance to enhance the growth and profits. On the other hand, B2B defines all the business transactions in between the business and the business consumers. It is the huge platform where online trading is done and big organizations has taken the advantage of B2B from its suppliers and buyers. The other two types C2C and C2B shows that here consumers directly interacts with the businesses and other consumers but these are not use frequently as comparison with the others example e Bay where the consumer directly buy and sell goods to the other consumers through
This makes it an important part of product development or product extension. Data collection methods such as focus groups, interviews, and questionnaires were previously the main source of consumer insight by businesses. The internet has supplemented these data collection methods as they can now be used online and for international businesses, this information can be collected worldwide. 1.9 Marketing Effectiveness. Wells et al.