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The Pros And Cons Of Entering The Dog Spa And Resort Market

360 Words2 Pages

Matthew, The theory of monopoly describes a market in which only one organization finds it profitable to produce (Mosca, 2008). Consequently, a new organization that wishes to enter the dog spa and resort market must enter on a large scale to keep their costs as low as the large-scale organizations already in operation (Thomas & Maurice, 2010). In such situations like this economy of scale would create a barrier to entry (Thomas & Maurice, 2010). The dog spa and resort would require licensing, therefore creating a government barrier of entry for other organizations to enter the market (Thomas & Maurice, 2010). Essential input barriers really do not apply to your organization (Thomas & Maurice, 2010). Brand loyalties will be an essential barrier

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