Social networking could be an effective social marketing. Facebook is currently the most popular social network Website with up to 250 million users from all around the world. With such a huge base, it is logical that conversion rate in the site could be much higher. Thus, you surely could use Facebook to make money online. To better reach and persuade more prospective clients or consumers, you should know how to earn through Facebook using social advertisements.
There is a slight increase from the 67% of internet users on Facebook in 2012. This might mean nearly everyone on social media is on Facebook. Facebook is popular across a broad swath of demographic groups, while other social networks have developed their own specific demographic user profiles. It is the only social networking platform which attracts users of all ages. Based on a survey conducted by Pew Research Center in 2013, some 45% of internet users over the age of 64 now use Facebook, up from 35% in late 2012.
Facebook the Mega Monopoly When you think about social media the first thing most people think about is Facebook. Facebook is a huge monopoly in the social media market space. Every person I know has a Facebook account even if they have other social media accounts like Instagram, Snap Chat, and Twitter Facebook is typically the one that is most used by my friends. Facebook dominates the social media space with 71% of adults using Facebook and this is a staggering percentage. This translates to about 900 million users using Facebook on a monthly basis.
Apart from advertising and promotions, to make the app successful I will need to create a well outlined marketing plan. This will include choosing the right name, brand and logo for the app. The brand simply sells the product. Attractiveness in the adverts used or the logo may catch the consumer’s attention easily. This being an application that will be used in electronic devices such as phones and computers the internet and social media will serve as the major mode of advertisements.
One of the benefits would be that these Social Media sites does generate revenue be it for the Social Media company or those companies that buys advertisements. Social Media sites like Facebook and Youtube generate revenue by selling Adverts on their page or selling data they collect from their users. For those companies who do not buy advertisement, they are able to create these Social Media account to gain more exposure and opportunity to covert potential customer when they interact with the users on these social media site as they now reach a wider audience. Alongside that, there are those companies who paid for these advertisements as well. These companies are those who want to spotlight their product or services on these Social Media sites and thus are willing to pay for it.
These days, even the websites that insist signing up is free; there is a way you will have to pay for their services. The most common way websites and social media platforms get some money out of you is through advertisements. They bombard you with as many ads as possible hoping that at least one would attract you. Every time you click on one of those ads, there is a commission they get or a bonus as they are initially paid by ad companies to hose their ads on their platforms. Another emerging method that websites are using is what is known as mining.
According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide. In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017).
At $5 billion, Facebook advertising makes up for majority of their revenue. (Oberoi, 2013). Social media can offer small business the opportunity to perform localised as campaigns to increase business by targeting their locality and potential customers at a low cost. It is also been used by major companies that perform ad campaigns on a global scale as the social network has access to a wide variety of consumers and the cost will be significantly lower that a TV ad campaign would cost (Lake, 2016). Advantage and Disadvantages of Internet Advertising It is more important than ever for a company to use online advertising, as consumers use the internet in many different ways.
This promotion of the company means that the company is benefited on a large scale. With the growth of Facebook, the growth of clients, that keep an eye on the impact of their ads and on their business, was evident. The impact of Facebook on their business was enormous and they, the clients, stuck with it. Considering the amount of money these companies have to pay to this social media giant, it is obvious that they get benefited from these add campaigns. Facebook needs to give them the confidence that their adds are not just spread over the globe for the people to see but also to reach the main target audience, the audience that 's really interested in their products and wants to buy these products.
All sorts of advertisement come into this category. Blogging, Social Media Marketing, and Search Engine Optimization techniques are used at this stage. Get Leads The search engine can send traffic. It is your job to convert visitors into customers. Collect their email addresses.