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The Pros And Cons Of Franchising In The Caribbean

1216 Words5 Pages

Market Entry
A market entry is the method of delivering goods or services to a new target market and distributing them there.
Exporting (Atlantic LNG)
Exporting has permitted Caribbean businesses to increase international market share. It forms modification by permitting companies in the Caribbean to vend to multiple markets. Selling to different markets allows the Caribbean businesses to earn foreign exchange for the country. When companies export their goods they can subsist fluctuations in the domestic economies and become more competitive in all their markets.
Trinidad and Tobago is the largest LNG exporter to the United States. The Atlantic LNG Company of Trinidad and Tobago controls three LNG trains on the islands and is one of the world’s largest producers of LNG The Atlantic. This company is not only an just an energy producer and a lucrative business for Trinidad and Tobago, but it also is a facilitator for the sustained growth and development of Trinidad and Tobago
Franchising (Rituals)
Franchising in the Caribbean has opened doors for company progression and has provided employment throughout the Caribbean. It gives the franchisor the ability to grow the business by using the manpower and capital of others. Becoming a franchisee is a much easier means of having a successful business. It gives someone the opportunity to invest in an already established business instead of starting from scratch which lessens the risks associated with failure.
Since its conception

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