Essay On Gift Purchase

In order to achieve a successful gift purchase, the individual must think of a gift that the receiver would like or would use. That being said, the giver must consider the receiver’s taste and preferences to ensure that they are buying and giving a useful gift. Generally speaking, this process of buying gifts is typically done very badly. This could simply be caused by the inaccurate guess of preference by the gift giver. This can be proven by “Yet this guessing of preferences is no mean feat; indeed, it is often done badly” (Paragraph 2).

Based upon findings and research, it is actually best if the giver would simply give the cash value of the purchase or even gift vouchers instead of the gift itself. By doing so, both parties are minimizing or even eliminating dead weight loss. The receiver could use the money to buy whatever it is that he/she desires. Hence, doing this will certainly benefit both parties.

According to the article, the groups that are generally more successful to purchase an efficient gift for the receiver are usually close friends

For example, when I bought a gift for my dad, I knew that he wanted these particular pair of shoes for some time. I felt happy and excited because I could not wait to see his reaction when he opens the box, and this gives me a high level of utility. On the other hand, on my birthday, I received a camera from my parents. I felt beyond happy because I am very interested in photography and I wanted an upgrade from my older camera. This gift from my parents generated a very high level of utility. However, in my way of thinking, giving and receiving gifts does not generate an equal amount of utility. Even if the gift is very efficient, the receiver will most likely get higher level of utility compared to the giver because they are not the one who is spending the