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Essay On Social Media And Communication

1984 Words8 Pages

Introduction
Globalization is a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding (Waters 1995, p. 3). During the past time, people need to get information and news from the printing press. However, internet has made the world being connect with each other and also without the restriction of geography area. Therefore, it makes communication technology plays an important role in the world. It may also make people not to feel that they are receding. It is not only a communication tool and also take part in public relation practices.

Communication tools is not only limited in the printing press, brochures, and others. It has transform into advance communication technology. There are many different type of communication tool using online like Facebook, Twitter, Instagram and others. All of these applications, we called them as social media. …show more content…

Social media has been widely used as a platform to generate, create, organize and share content between one and another. The industry of public relations shift from traditional communications practices to new technology communication. The social media has lead the organization into a two way communication instead of the one way communication. The speed of social media is also fast and powerful on spreading the information. Use of social media is useful for an organization to maintain the relationship between the organization and their target audience. The engagement of the conversation between organizations with target audiences make the brand to become legitimize. It lead the organization to achieve the goal. However, use of social media has to be controlled well to prevent the reduction of reputation of the organization. Social media also allow the organizations go into global

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