Personally, based on the above example, I think collectivism exists more within individualistic cultures than individualism in collectivistic cultures. Though different, collectivism and individualism both have value within their contexts and show the values of their people. Collectivism values the individual’s membership and participation in the group as a whole. Contrarily, individualism esteems the individual’s ability to separate himself from the group and think for himself. Though often not recognized, both of these dimensions can exist within a society and add depth to its
I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention. Just
III Semester Professor Silika Mohapatra 8th October 2014 A LEAP TO INDIVIDUAL FREEDOM “My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute.” - Ayn Rand, Appendix to Atlas Shrugged (1957) Humans are capable of infinite genius and originality, only if they have the opportunity to do it freely without having to fear the burden of the social norms. The individualism-collectivism debate is gaining substantial emphasis considering its robust effects. We see traces of disagreement regarding individualism and collectivism in every domain of our lives, be it social, political, religious
Individualism (1,000) Introduction Individualism, a term often used against collectivism and totalitarianism, gives more emphasis on individuals: morally, politically, socially and ideologically, so much so that the total worth of an individual increases, and s/he begins practising and promoting her/his personal aims, goals, dreams and desires over the collective good of the State. This doctrine advocates: individual is primary, and the State secondary. Self-reliance and individual freedom take precedence over the interests of the institution, society, cultural group, or the State. Other philosophies that share their premises with Individualism are: Anarchism, Existentialism, Classical Liberalism and other humanistic philosophies. Individualism increases the tendencies of bohemian lifestyles and liking for artistic endeavours while increasing the quantity of experimentation and self-creation.
says that “the human society is essentially a series of market relations; and political society becomes a means of safeguarding private property and the system of economic relations rooted in property” (Macpherson, 1). John Locke (1632-1704), another eminent political thinker based his notion of individualism on the premise of theological justification. He views all individuals as being created equal in the eyes of the creator and therefore God reserves the right to ownership of all the individuals. And therefore it becomes incumbent on the part of an individual to recognise the right and freedom of the other individual . The basic essence of his theory of individualism is that an individual is expected to live within the confines of a social
The Nike sports brand logo has an indirect connection with the goddess Nike. Stories about the goddess said that she would "swoop" in suddenly. The swoosh logo reflects the swoop, but the "swoosh" was not an ancient symbol of Nike. Every Olympic medal since 1928 has Nike giving a wreath and has a shield were the winners name is written. On all of the rolls-Royce cars, there is a hood ornament with nike on it.
Collectivism focuses on the importance of family and having honor. In other words, if someone disrespects their society, their whole family gets shamed. It also encourages supporting the poor and participating in good deeds. They consider family as the center of support and beliefs, for example, people of this culture would sacrifice himself to become more connected with family and those close to them. Also since family is important for collectivism, Thai believe that it is important for younger members to take care of their elders.
How could this happen? What were they thinking? How is it possible that Nike, still today ranked the number 1 brand name in sporting goods in the world (Forbes. 2018) could have been inescapably linked with exploitation, low wages, child labour, poor working conditions, and human rights abuses around the globe? The story of Nike and its suppliers’ well publicized ethical violations is one that contains shocking and upsetting images of children stitching soccer balls and underpaid workers being abused, but it is also shockingly understandable how Nike could have found themselves in this situation.
In this case, in companies, the boss will be seen as very autocratic or even paternalistic. Employees will not be expressing their disagreement and the boss will make all the decision by himself. Individualism versus Collectivism Cultures and countries can also be distinguished by analyzing whether group interests prevail over the interests of the individual or the opposite. On one hand, most of people of our world are living in collectivist societies where interest of the group is more important than interest of the individual. It refers to the power that the group has compared to the one that the individual has.
At the beginning it ignored the situation, claiming that it was not under her responsibility how the subcontractors the company was working treated its employees. The situation created dissatisfaction from many consumers. In addition, many NGOs focused on these Nike issues by publishing and disseminating Nike's situation around the World Wide Web. Nike began to understand that it needed to understand the international standards of work and corporate responsibility in this process of globalization. It was about time for Nike to respond to this.