The Internet Is A Boon In our generation today, the internet is growing rapidly. Many people use the internet because it gives a lot of benefits. However, many people become victims after they access the internet. One of these benefits of the internet is that it is a medium of information. Today, a lot of people need the information from the internet because it is the easiest and fastest way to find information.
They play a much more active and engaging role in searching for information they need online with some agenda in mind, and that goal or agenda can persuade how an individual behave and response to online information and advertisements (Smith, 2002). With the rapid advancement and growth in the technology and computer industry, many companies are choosing the Internet as part of their advertising media mix. It has become essential for companies to do so in order to take advantage of the online technologies and thereby have competitive edge (Calisir, 2003). Marketers have been stressin on how the Internet has become a popular advertising platform because it possess greater flexibility in terms of time and space and control over the advertising materials. The investor can always trace the cost incurred in advertising on internet per customer.
Today, a lot of people need the information from the internet because it is the easiest and fastest way to find information. Another benefits of the internet is making profit online. People take advantage of the internet as their source of income. And the most commonly used benefits of the internet is socializing. The internet helps us make a lot of things easier.
The advancement of technology like internet access influenced most of the people to use their mobile devices to get information. The rise of new media has changed the way of business operations as they are using affordable budget to do online advertising. In other words, internet advertisement is one of the most important marketing tools because it is a cost effective and efficient to expand the business. Online advertisement is defined as the purpose of transferring a marketing message to consumers in order to attract and influence them to purchase a product or service (Ashraf & Mohammed, 2012). Different online advertisements on the website have their own characteristic such as font, content, color, format, size and others.
However, consumers are becoming hesitant as it relates to purchases over the Internet because of the fear of being deceived by online retailers. The research study will examine a prosperous component of the Internet, Internet Shopping. Internet shopping makes sense; you can shop 365 days a year, 24 hours a day, at your own pace, and in the privacy of your home. There is no hassle of long lines, crowds, or annoying salespeople. This study examines the advantages and disadvantages of Internet Shopping, and how to eradicate problems with privacy, security, and theft.
Online advertising involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher 's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. 1.2 Importance of Online marketing With the advent of internet technology number of internet user is increasing at the greater extent across the world. Fig 1.1 Top 20 countries with highest number of internet users Online marketing is becoming increasingly important to small businesses. In the past, marketing online was something that local businesses could justifiably ignore.
I. Introduction Attention grabber As a tool available to a fairly wide public, the internet is only twenty years old, but it is already the key catalyst of the most extensive and fastest technological revolution in history. B. Background info The internet, the single most powerful agent of change in recent history, In the words of Arthur.C Clarke, “any sufficiently advanced technology is indistinguishable from magic,” The rapid pare and reach of the change wrought by the internet indeed has a touch of magic about them. C. Controversy There are two main ways to go shopping in our daily lives.
1.1.2 Background of Study In this new era of generation, the numbers of people shopping online has increased significantly throughout the year which give greater impact to the business world. According to Magee (2003), the growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. This whole new phenomenon of purchasing online kept on increasing due to the existence of the internet that trigger the users to choose the online shopping medium to purchase their items. The Internet, as a mean for both firms and individuals to conduct business, is nowadays one of the most widely used non-store formats (Saprikis, Chouliara and Vlachopoulou, 2010).
The Internet promotes a brand new way for retailers to set up their business with a certainly low cost. Plus, they are able to internationalize their business allover the world. The traditional purchase approaches such as cash payment, face-to-face trading etc., has now been replaced by the new technology, eg.online electronic payment. Although it bring lots of advantages to consumers but it still brings some disadvantage to Malaysian consumer. Lelong, which is a popular Malaysia online shopping and auction site, offers different products such as computers, fashion accessories and hand phones.
We live in the innovation time and in the course of recent years, progressively more purchasers have swung to web based shopping - and for a justifiable reason, given every one of the advantages connected with this imaginative sort of shopping! Today, like never before ever, individuals are purchasing a plenty of things and administrations on the web. From shoes to houses and even yachts, individuals finish a wide exhibit of exchanges on the Internet. That being stated, here is a more profound understanding into the most eminent advantages of web based shopping: Shopping Online Is Easy And Convenient! This is by a long shot the most eminent advantage of acquiring items or administrations on the Internet, instead of physical stores.