Efficient and standard format is always followed by the public professionals, it increases their odds of obtaining desired publicity. This format is basically used to separate press release from other PR communication processes, by journalist for example like media advisories and pitch letters. Generally, a PR body consist of 4 to 6 paragraphs, have certain limits from 500 to 600 words. Some common structural elements are headline: which is used to grab attention of the viewers and attract the audience, dateline: it contains the date release and the origin of city of press
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Definitely, it has come a long way. Printing is a process or method that uses ink on paper to show us text and images and by making the use of a printing press. We use print media to spread information about everyday news and events, which is the main use of it. However, it is the fastest way to reach the audience in the society. Apart from that, it also provides entertainment to the readers of print media such as magazines and newspapers.
The newspapers still the main source of hard and important news story for people. Therefore, news headlines are extremely important to keep the newspaper’s value and the stories importance to grab the readers’ attention. The popularity and readability of the article quite often depends on the headline which is a representative part of the article and can, therefore, be considered as the most important part of publicist articles (Rich, 2010, p.259) The connotation of the news headline is important and pervasive source of language heightening in what headlines of the newspapers concern. Headlines are the most important part of the newspaper page, because they are the first text that a newspaper reader’s eye catches when buying or reading
Wing Zone customers should get what they pay for or they won’t return. Furthermore, the price should not be too low that the profit margin decreases without increasing sales. Promotion It is a very important aspect of marketing mix to promote the products. The methods of promotion include advertising by television, radio, posters, newspapers and online ads. This way the targeted market is aware of all the items offered at Wing Zone as well as special/occasional offers.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
Headline writing: The headline is the crux of the story that is given at the top. A news story comprises of a headline, the lead or intro, middle and the end. All parts are equally important but it is the headline that serves as a window to the story. It is the first part of a news story that catches the attention of the reader first. It should be catchy and to the point.
In this judgement, we don't care about why or why not those businesses in wedding industry they don't want to serve gay or lesbian’s wedding. We only care the outcome. It is easy to see that the outcome is bad obviously. Gay or lesbian couples their wedding ceremonies can’t gain enough support and assistance from wedding company. Under this circumstance, the disadvantage is easy to conduct, is that these wedding companies would loss a portion of their potential customer and consequently, affected their profit.
But even then, the glamour of a celebrity seldom goes unnoticed. Thus, celebrity endorsement in advertisement and its impact on the overall brand is of great significance. In this process, the companies hire celebrities from a particular field to feature in its advertisement campaigns. The promotional features and images of the product are matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a variety of brands. Is this the only way to curb the louasion as brand differentiating messages.