ipl-logo

The Pros And Cons Of Magazines

1428 Words6 Pages

According to Oxford Dictionary, a magazine is a "a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership" (Oxford Dictionary 1). In addition, another definition for a magazine according to Merriam Webster is a “type of thin book with a paper cover that contains stories, essays, pictures, etc., and this is usually published every week or month (Merriam-Webster 1). As magazines were a famous type of medium, “they were a favorite medium of the British elite by the mid-1700s, and two prominent colonial printers hoped to duplicate that success in the New World” (Baran 118). In addition, when magazines first started off they were expensive and were focused towards a few literate …show more content…

In addition, that advertisers are most likely to advertise their products and services to those that would typically respond to them (Baran 125). In general, “magazines are often further specialized through split runs which are special versions of a given issue in which the editorial content and ads vary according to some specific demographic or regional grouping” (Baran 125). There are trends and convergence in magazine publishing. These trends are online magazines, custom magazines, meeting competition from cable television, advertorials, and advertiser influence over magazine …show more content…

There are potentials and opportunities of digital magazines that are: digital magazines can attract readers attention through creative ways of storytelling besides the numerous possibilities of interaction; a tremendous broadcasting potential; read and stored anywhere; can search digital editions; provides readers the change to look (try and buy); can more easily be driven to market niches; can discover new potentially successful business models (Silva

Show More
Related

  • Essay On How Did The Us Canadian Magazine Dispute

    611 Words  | 3 Pages

    There was tax deductions to canadian advertisers and attracted valuable revenue and brought in implications in the development of the canadian magazine industry. (96

    Read More

  • Ratifying The Constitution Dbq Essay

    967 Words  | 4 Pages

    After writing the Constitution at the Constitutional Convention in Philadelphia, the journey to ratification began; however, not all states were eager to ratify it due to fear of a strong central government. In order to better convince each state to ratify the Constitution in place of the Articles of Confederation, the Bill of Rights was added as a barrier against the tyranny of a strong central government. The First Amendment includes protection of many civil liberties including freedom of speech, assembly, petition, religion, and the press. The Founding Fathers included the right of freedom of the press so as to ensure the spread of intellectual, and typically liberal, ideas among the citizens, just as was done in order to inspire the revolution.

    Read More

  • The Muckraker's Impact On The Progressive Movement

    440 Words  | 2 Pages

    Magazines were the leading channels for muckraking. Samuel S. McClure and John Sanborn Phillips started the bestselling McClure's Magazine in May 1893, which stood up against corporate monopolies and crooked politicians, while exposing the terrible working and living

    Read More

  • The Public Sphere: Voting In Early America

    762 Words  | 4 Pages

    This allowed for colonist to be more intelligent. Due to the market of printed materials the printing press became popular for creating newspapers. By 1740 there were thirteen colonial newspapers and that later grew to twenty-five in 1765. Some most popular were the Boston News-Letter, the Pennsylvania Gazette, and the New England Courant (Foner 154). Newspapers initially were used to advertise but then changed to reporting politics and religious

    Read More

  • Money And Happiness In Purple Hibiscus

    983 Words  | 4 Pages

    Finally I tried to use complex structures like one might see in as higher level publication such as Jet set with sentences like “money and social position are good opportunities we have for happiness” and “they have to show to the rest of the world their power and perfection” . Using these elements I feel I reached my purpose set out in the task. This task addresses the theme of Happiness, money and social position . For this task I chose monthly magazine because I felt that in this

    Read More

  • Ethos Pathos Logos

    1211 Words  | 5 Pages

    “A picture is worth a thousand words” ever heard that saying before if so it is because that phrase can be considered true. When someone looks at a magazine, they see articles, essays, and visuals based off of products or events that have recently taken place. The visual is an advertisement which explains why a person gains so much information from it rather than having to read the article that maybe followed by it. An advertisement is a visual representation for a product that a person is either trying to sell or persuade someone to buy. The root word in advertisement is advertise which is a verb and it is the action of drawing attention to a prototype, service, or an event.

    Read More

  • Summary Of Is Google Making USupid By Nicholas Carr

    844 Words  | 4 Pages

    People are constantly bombarded with commercials and advertisements during their everyday life. Even reading the paper is a model of efficiency, as the Internet has forced publishers to concentrate information to keep people’s attention

    Read More

  • The Pros And Cons Of Gun Control

    1408 Words  | 6 Pages

    "’Make no mistake -- they 're coming for our guns. And we freedom-loving gun lovers are totally defenseless! Other than, you know, the guns’ -Stephen Colbert” (Kurtzman 1). There are as many people who advocate for pro gun laws as the people who are opposed, which is the reason why gun control has become one of the most controversial topics as of right now. America is truly split between those who advocate for gun control and those who are opposed.

    Read More

  • History Of False Advertising

    1525 Words  | 7 Pages

    That marked the beginning of magazines developments as its becoming one of the leading media in the world all because they started putting ads

    Read More

  • Time Ny 100 Magazine Pros And Cons

    570 Words  | 3 Pages

    The question arises as to what would be the perfect item that would not only tell America’s current story, but also stand the test of time. I asked myself the same question and after weighing the pros and cons, I came up with the perfect answer, a Time ® 100 magazine. Time, I know it sounds clichéd, but here is the reason why it is the perfect candidate. First, it shows who America considers to be the most influential people of that year. Second, the English language, at its core, will not change.

    Read More

  • Cover Girl Advertisement Analysis

    1385 Words  | 6 Pages

    Advertisers are constantly trying new ways to catch the consumers eyes such as using signs, advertising strategies, advertising formats, exemplifying the product being used, modes of address, and using their brand, all of which are strategically executed to make you want to purchase their products. Seventeen Magazine is a magazine that targets teenagers and young adults (mainly female). This magazine focuses

    Read More

  • Penny Press Impact

    490 Words  | 2 Pages

    The penny press has a major impact on the world of news, journalism, and even advertising. Before the introduction of the penny press, the newspaper industry had a complete different look. From the way that they were written and produced, to the way that they were bought and delivered to the reader, they were different. The penny press is responsible for changing the newspaper industry into something that we are able to recognize today.

    Read More

  • The Importance Of Tabloidization

    885 Words  | 4 Pages

    Tabloidization is the change in the format of newspaper into the tabloid form and enhanced focus on entertainment and celebrities deviating from the serious issues. Media is the imperative as well the integral element of polity and the fourth estate of the democracy. The present trend of media is more of a show than a medium of delivering the news. Media has taken to gossips, sex and sensationalization which distracts the attention of the people from the real issues around the world. Glamour is now a regular dosage in the everyday newspaper, which gave birth to the so called page 3 culture.

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Uses And Gratification Theory: Literature Review And Critical Theory

    925 Words  | 4 Pages

    CHAPTER TWO LITERATURE REVIEW AND THEORETICAL FRAMEWORK 2.1 INTRODUCTION: Newspaper firms have started to search for online delivery channels so as to retain the young readers. As a result, they have transferred a considerable amount of their delivery channels from print to online format. Most of the media firms have started to implement a 360-degree strategy that integrates content decisions “shaped by the potential to generate consumer value and returns through multiple platforms of expression of that content via a number of distribution outlets” (Doyle, 2010).

    Read More

More about The Pros And Cons Of Magazines

Open Document