These are explained below. B2B’s and B2C’s are both communications directed to people. Whether this be towards a business or to a customer, they are trying to market their products and services to their desired target audience. Another similarity is B2B’s and B2C’S both need to build a brand. If a brand has a good reputation, customers and businesses, are more likely to purchase that brand.
The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.
1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
The audience in this context use logical or factual information such as numbers, polls and statistics to make a decision. Ethos, Pathos and Logos in advertising and marketing For some time by now, marketers and advertisers all over the world have used ethos, pathos and logos to communicate with consumers at different levels. Ethos is what marketers and advertisers use for relationship building, establishing credibility and loyalty between the consumer and the brand. Ethos, in short is how the consumers understand what the brand stands for in the global market place. Pathos talks about what marketers use to appeal to the emotions of the consumers or in other words how advertisers choose to connect with their audience at an emotional level.
Do the research well and find out what are the keywords people would look for in that particular item you are marketing. Thinking like a buyer will give you an idea of what you would want to see. The search button on Esty gives you a clue of what customers are searching for. Have relevancy of your item to the keyword or key phrase. Know the customers you are targeting.
NST will primarily use the push strategy through personal selling as a way to generate exposure for the brand. By taking the brand to the customer directly NST is ensuring the customer is aware of our products and services (Push, Pull, and Profile Strategies, 2018). A push promotional strategy will make use of NST’s sales force by reaching out to nursing homes, senior centers, medical professional, and tradeshows to generate a buzz about the value AdvaLert offers to the
This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.
Thus, Cravia will gain a competitive advantage; have a powerful strength and a guarantee for the protection of their own brand. Secondly, weaknesses weakness is any resource your business lacks in what should they avoid in their decisions and future path or restriction to your ability to achieve business goals. Referring to case study, Cravia passed in some up and downs situations but at last, it solved and exchanges their weaknesses into challenges. So, they worked on their weaknesses to obtain a value that recognized that company from others. Opportunities, is the third element in SWOT analysis.
The Quality of Their Content This is the second most important part of the influencer selection process. After you have found influencers relevant to your business, it’s time to determine the quality of the content they create. When choosing an influencer, make sure the content they create is high quality, and offers value to their audience. The content should also be interesting and engaging enough that it triggers discussions and interest, and gets shared across the various social media platforms. #3.
Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly. This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture.