The Pros And Cons Of Media Conglomeration

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Media pluralism or content diversity is one of the most essential features in a democracy as the people require a variety of contending viewpoints to consolidate perceptions of nation-wide aspects (Hrvatin 2004). Nonetheless, it has been suggested that human agency in the media industry has gradually been manipulated due to political or economic affiliations, which may result in the dissemination of biased or even fraudulent information. For example, Groseclose (2003) stated in a piece of quantitative research that during the period of time between 1993 and 2002, a staggering prejudice can be observed – 4991 sentences and only 2111 sentences respectively from Conservative and Liberal think tanks were cited in the articles of Fox News, which…show more content…
Firstly, content diversity in media products has been evidently narrowed in favour of the predilections of media conglomerates. In essence, media conglomeration refers to the convergence of outlets from a wide spectrum of media businesses to the ownership of a powerful media corporation (Croteau and Hoynes 2014). In fact, it has been a widely held view that media conglomerates have curtailed media pluralism, encompassing demographic, format and idea diversity (Gamson and Latteier 2004), leading to the Homogenisation Hypothesis – stating that the rising concentration of media ownership is directly proportional to the increasing amount of homogeneity in media content (Bagdikian 2004). Although sceptics remain adamant about the perspective, there is ample evidence to justify the presence of homogenisation of media products through the political and economic aspects. Politically, media ownership would lead to prejudice in media content, as politicians who possess ownership of media conglomerates…show more content…
Fundamentally, the degree of media regulation can vary depending on political ideologies entrenched in different states. On the one hand, left-wing politicians generally espouse and preserve a high level of content diversity as the public interests, which include freedom of expression and information, are prioritised. On the other hand, in terms of content regulation, right-wing politicians often place an emphasis on the restriction of controversial and obscene media products (Haidt and Graham 2007), such as pornography, sexually explicit scenes as well as graphic violence. Despite the different perspectives towards media regulation, there are three prevalent forms of governmental regulation of contemporary media content. Firstly, governments often regulate content diversity by mandating the display of contending viewpoints in media products. For example, despite the decline of the Fairness Doctrine during the Reagen administration, the US Federal Communications Commission (FCC) fosters the appearances of contending viewpoints by minimising the number of media outlets owned by a single outlet in a single marketplace (Candeub 2008). In Portugal, the 2007 Television Act has mandated the self-regulation of media outlets in the issue of media pluralism as a

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