All application of new media and technologies involved diversified and internationalized creative identity and style, everything has been changed. No matter politics, economy, and the format of living, the huge impact of the world is influenced by media. The main reason of mature internet development in past two to three decades is to build up and develop the right of speaking. Media has distributed it most essential role, where collects and shares all knowledges, stories and opinions. Cultural historians have elaborated the long history of cultural transmission: the oral culture stage, the printing culture stage and the digital culture stage.
5. Why Under Milk Wood was famous ? Nowadays we use high technology in many countries in the world. As the development of media begin, it is still continue until now. In the past our mankind might sent a message by horseback but now we already had internet.
Art activism in the Digital Era As has been mentioned before, art activism is one of the oldest form of civil disobedience. However, it is often mistaken as a practice typical of the digital media era. Indeed, it is true that thanks to the internet, art activism has expanded exponentially, especially in the last decade. This growth is due to many factors, first of all to the nature of the internet. In fact, it follows two main principles: freedom and openness.
When the printed newspapers has the online version its gives more opportunity for the newspapers itself to compete with the broadcast journalism in presenting the breaking news to the audiences in more timely manner. If the industries have a strong brand recognition of well-established newspapers and credibility in distributing the news, also have the close relationships with the advertisers that can help strengthening their chances of survival, with the online news it has the benefit to cut the costs of the printing process. Technologies nowadays especially internet has no boundaries especially in getting the sources, because it’s working for 24 hours without stopping so the audiences can get their news update whenever they want to. According to (Alysen, 2012) news audiences today has a larger choice of sources than ever before, where they can get the news from both formal and informal and mainstream news provider that are tapping into those informal channels in order to hold the viewers and
r 1 Introduction The media, ever since it was created, has achieved breakthrough over the past decades. In this modern day, we now have a wide variety of media ranging from newspaper to radio and television to social media (Facebook, Twitter and Instagram). People rely on these medias a lot, using it as a source of both information and entertainment proving once again that we are indeed living in the 21st century wherein media plays an important role in our daily life. The media also serves as the foundation of knowledge about social issues and have significant influence on our attitude towards the problems. Every day there are several events broadcasted and televised on television and radio.
The host/journalist on the show use audio and video to tell the news stores and hot topics of the day. In addition, a listener can listen to the radio show from anywhere, whether it’s from a mobile device: Android, Apple device or from a television service such as DirectTv. Technological convergence is altering the radio as we know today with its accessibility. Traditional media companies merge internet or telecommunications company’s which refers to economic convergence. For example, Power 105.1 was originally owned by Emmis Communications and is now owned by mass media company iHeartRadio.
The Advertising and Promotion strategy has a significant part to reposition organizations to higher levels such as branding a product or business. The communication process dynamically works in advertising and promotional campaigns. The creative aspects of advertising help to branding and strengthen business and product Advertisements can be placed on a variety of media. Television, radio, magazines and newspapers dominated the advertising world throughout the 20th century, but the Internet has continued to gain popularity among advertisers since its initial rapid growth in the 1990s. Advertising is not limited to media options; ads can be placed in physical locations, such as billboards and shop windows, as well.
Also large number of people can reach by digital advertisements because individuals have access to internet any time they want to. It also allows business to save money since digital marketing campaigns don’t need a large amount of investment. Through the digital marketing, it allows you to send bulk emails or text messages containing your advertisement and notifications for your customers immediately. Still, you need to apply effective marketing technique in order for this to be successful but it enables you to save a lot of time and effort. With digital marketing, you can encourage your existing, potential clients and followers to take action like visiting your website, read and review your products and services and get an instant feedback which is viewed to your market.
Research on alternative or independent media coverage of news events is plainly lacking, despite a rather vibrant and organized alternative media in America and around the world. Given the ease with which people today can publish information online, the present research was designed to analyze the two separate media which is traditional and alternative media. Traditional media, known as what some of us refer to as an old media, has been used in the marketing, publishing and advertising world for years before. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. These forms of communication are the fastest ways that businesses have reached both consumers and other companies for decades.