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Essay On Offensive Advertising

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Over the years, the advertising industry has consistently been a target of criticism. One criticism especially prevalent among activists and audience members alike involves advertising 's ability to offend (Fam et al, 2004). Offensive advertising is an act and/or a practice that violates the norm (Dahl, 2003). Offensive advertising includes messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g., profanity, vulgarity) or outrage the moral or physical senses (e.g., gratuitous use of violence, use of disgusting images). In the Western countries, advertising that are offensive refers to the presentation of misleading information, persuasion to buy unnecessary products and promotion of undesirable and harmful values. Offensive advertising also can be defined as irritating or intrusive that are related to sex and decency issues, advertisement that are targeted to only a certain group of people, shocking appeals and also feminism criticism (Dahl, et al., 2003). Also, a similar definition of offensive advertising is …show more content…

These advertisements like funeral services, sexy pictures, condoms, adult services trigger guilt and excitement feeling in audience (Sabri, 2006). These sorts of advertisement are derogatory (Salimi, 2012). Furthermore, advertisement using offensive language or including alcohol beverages, adult services, underwear, and contraception is forbidden to be broadcasted on TV (Waller, 2005). Apart from this, in Islamic principles it is totally prohibited the stereotype of women in advertising or for attracting the audience. Hence, role of women in advertising should not disdain just for using sexy images for attracting the audience (Salimi,

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