Some people think that buying goods in a store more better than online shopping, because online shopping has many problems. On the contrary, quite a few people think that online shopping is the trend of the times, it greatly facilitates people life. As far as I am concerned, I am more inclined to agree with the latter view. Online shopping brings more convenience and benefits to consumers, gives the seller more space and opportunities for development, has a good impact on public and government.
The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance. Lots of companies nowadays use the Internet to convey, communicate, promote and spread the information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the internet not only to buy the product online but also to compare prices, product features and after sale service facilities. After compared the price they will choose the one which is more suitable and reasonable. Consumer can get more detailed information and choices to compare product and price, more choice, convenience, easier to find anything online.
The Impact of Online Shopping on Retail Marketing and Sales Name Institution Introduction For retailers, one of the main concerns at in the modern era is in the continued development of online channels of marketing and sales. Online retailing is becoming more attractive for many businesses as more consumers show preference for its convenience. However, brick-and-mortar retailing remains common. It is impossible for retailers to overlook the significance of the internet in influencing their operations. Some analysts have states that it is difficult to tell apart online shopping from in-store retailing because virtual marketing campaigns have often attracted foot-traffic into physical stores.
Although this firm is not as successful as Hennes and mauritz AB is, but it is a major competitor because as H&M, Forever 21 is also known for using the quick response strategy to supply season-in clothing products, beauty items, shoes, and accessories to the Gen Y customers. 220.127.116.11 Forever 21 ‘s marketing strategies Like many other players, Forever 21 strengthens its online presence in a daily basis with a well designed website where customers can find almost all their offerings and pleasantly easy shopping experience. As they know, the impact that social media has on today generation, They use social media platforms to communicate their message to theirs customers. They have created Forever 21 Social Media Hub where, their customers can find a visual collage of their latest trends. They prefer to invest more into their products and stores than launching high-profile advertising campaigns.
Walmart’s main target segment in competing with cost is with Amazon. Online sales are booming, and Walmart plans to increase their e-commerce initiatives. Walmart plans to turn the majority of their shoppers into online shoppers by offering unique features that are not available for Amazon shoppers. Walmart would first need to improve their website to make the website easier to shop and user-friendly. The most useful feature that Walmart can offer their customers is the capability of offering in-store returns and pickups.
Another group of authors, for example, Prasad and Aryasree (2009), tried to explain the matter of customers’ trust and how it affects their willingness and strong desire to shop online. They discovered that while trust in the online stores is quite an important factor, the matter
Many women shoppers have stated that they derive great pleasure out of online shopping as it is a great way to find the best prices. Although, men and women usually differ in their online shopping choices and preferences, the good news is that more are using the Internet than ever to shop anything and everything. Hence, the online store owners need to adjust their marketing strategies and consider the mental makeup of the target audience to boost traffic and
The purpose of this research is to check that why and how people are being motivated towards online shopping and does this motivation leads to the help businesses to expand and generate more revenues. With the help of many of the sources it is clear that the people are being motivated towards online shopping due to technological advancements and to spend lesser time on shopping. Technology has taken over. Everything is done using a machine even people have preferred shopping online. The trend is growing too fast increasing revenues from the online retailing.
It certainly more convenient than dealing with crowds, standing in lines and spends less on petrol/toll. The whole process of shopping from a local store becomes even more time-consuming if especially for those who have kids or do not own a car. I can solve all of these hassles by shopping online. One of the most enticing factor about online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item. Furthermore, e-shopping gives more variety and have great freedom of product’s choice than any other local store.
Online shopping is convenient and beneficial to its users. It brings the whole shop to the customer’s screen. Making it easier and faster for that individual to buy products as said by Jain (2016). Jain (2016) indicated that buying online has more variety than traditional shopping. The buyer can get brands that are not found