Outsourcing of American industry remains a controversial topic. Some people will find globalization laudable, others see it as a harm to American jobs and industry. It seemed only until recently that nearly every company in America was moving offshore to take advantage of cheaper labor and production costs in countries like China and Vietnam. The recent tax bill passed in 2017 seemed to have reversed some of this, as some companies have announced moving back into the United States. The reason many Americans find outsourcing troubling is the loss of jobs. The number of blue-collar and manufacturing workers have decreased drastically. This has left some communities, where manufacturing was a major part of their local economy, in a worsened …show more content…
The aforementioned American flag near the beginning signals to viewer that these are not just construction workers, but American construction workers. It tries to contrive some sort of uniqueness to American construction workers, in reality every country has construction. The fact that the montage is of mundane activity suggests that these blue-collar men are hard working and doing highly important work. However, just because clips of construction are repeated over and over does not mean this. This kind of reasoning is fallacious–according to Handel this would be begging the question. The question at the end, “Isn’t that the way it’s supposed to be?” is loaded. Any answer except “yes” would be incorrect, of course it is not a bad thing that their new factory is being built in the United States. The question is yes-or-no and restricts anything in between, thereby creating a false dilemma. The sounds the ad uses to introduce this question are manipulative, it makes the viewer unsettled, so when they read the question they will feel unsettled. This fallacy is known as appeal to emotion. The commercial also makes the viewer feel emotionally attached to the workers of the video, they seem like hardy men who probably have a family that loves them. People don’t want bad things to happen to good people. According to Steinacker, this would be one of Aristotle’s appeals: pathos. There is another …show more content…
It is obvious to people if a company is just dressing up in an American flag to have a Memorial Day sale, and those customers may actually avoid those kind of companies as it does not create a lot of confidence. Companies that are perceived to be patriotic do one thing, become part of the American culture. Cars, soda drinks, jeans, and beer are all part of that culture. WeatherTech seems to be failing in this area, their products are floor liners for vehicles. Although that have committed their factory to be in America, their product seems rather neich to ever become part of this culture. Therefore, consumers will probably not find them patriotic like Ford or Coca-Cola, but rather just dressing themselves in the American
In Barbara Ehrenreich’s article, “Your Local News”, her ideas about outsourcing help the reader understand Fareed Zakaria’s thesis that we are living through a power shift called “The Rise of The Rest” by explaining that America is not declining but is helping everyone else rise above. These authors come together to further understanding of the shift of power that has occurred due to outsourcing, putting America in the backseat of progression, but not out of the race. Ehrenreich introduces his ideas by explaining that “in the eighties, US companies began outsourcing the manufacturing of everything from garments to steel…”, but by the nineties, “back office and call center jobs migrated to India” (609). This helps the readers understand Zakaria when he he tells his readers that “for the first time ever, we are witnessing genuinely global growth.”
It leads right back to being reliable and trustworthy. This advertisement gives a sense of comfort and individualism to the consumer seeing it, and it affects them, making them feel good. Once again, this advertisement uses the emotional appeal of being an individual and unique to lure in
Even by making this image the ad does not give much information, but still gives enough to make the point. The producers’ sense that the audience can interpret the point they are trying to get across without adding additional information to ruin the organization on the ad. The information used is not right, it depicts something that will not really happen, by drinking the alcohol you will not turn into the man with the suit and hat. Some people realize you will not turn into the man exactly but will turn them into a more appealing person. The producers bend the information but yet the audience will still be influenced because it is organized so well.
If so, you're not alone. Advertising is a powerful tool that companies use to connect with consumers and promote their brand or product. One such example is the "Gift Like You Mean It" Etsy commercial, which effectively uses rhetorical strategies to appeal to audiences on an emotional and ethical level. However, despite its strengths, the commercial is not without its weaknesses. So, let's unwrap this commercial and take a closer look.
The way that the commercial starts out, makes you want to see what it is going to be about. Once you realize that they are talking about the soldiers, the quote from the beginning, “We wait. We hope. We pray. Until you’re home again.”, immediately hits home to many of the viewers.
The commercial include the rhetorical strategies pathos, logos, and ethos within the short time frame of 60 seconds. Although
Open market is what keeps the world economy afloat. It favors some countries more than others in particular the US. Without it during the Terrible Surplus the US wouldn’t have survived such crisis. Speaking in regards to current time the slogan “Let’s bring the jobs back to America” is just an unrealistic assumption. As time progresses the minimum wage is increasing nationwide, so no matter what sort of incentive you give manufactures to stop outsourcing jobs, they will still face a high minimum age compare to what a person makes in Asia.
Exporting the American Way During the twentieth century, America spearheaded an effort to liberalize markets around the world, creating a global economy. This global economy created by the United States has caused it to lose its position at the top of the economic pyramid to other rising countries. In Barbara Ehrenreich’s “Your Local News-Dateline Delhi,” Ehrenreich discusses the negative effects of job outsourcing in America as well as mocking the situation.
To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.
The ad's goal is to encourage viewers to donate to the ASPCA, and it is successful in doing so because of its emotional impact. Due to the heavy use of pathos and a slight use of ethos, the ASPCA commercials persuade viewers very effectively to donate to their organization despite not really having much of an argument as to why
However, the industries have been faced with a huge demand from supermarkets and fast food restaurants and to cut costs, they have cut wages making meatpacking jobs into one of the lowest-paying manufacturing jobs. The reduction of wages means less income for those employed, which affects the community as a whole if the majority of the community is employed by meatpacking industries. The reduction in wages and high injury rates has made employees look for work elsewhere and caused many of the industries to employ migrant workers. The increase in migrant workers and reduction in wages have both had a significant impact on the crime, poverty, drug abuse and homelessness rates that the Midwest communities are
Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.
All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.
They used the main idea of representing an immigrant from the patriotic view of an American. A child will not be intrigued or look for the deeper meaning behind the ad. In the video, the young man looks back on the journey he made before he signed an important deal. The setting is realistic and gives the viewer
The advertisement has a connection to the American dream of a career lifestyle. For example immigrants from around the world come to America just to have a better life and when they get a chance to come here it’s not going to be easy. They might go through long hours, house situations and just basic problems people would have on living in America. But even through the hardship they’re currently going through they’re going to try their best to be successful. Another example is say in a workplace you're trying to get a higher position and to be able to get that position you would have to work your butt off.