ipl-logo

Pharmaceutical Promotion Case Study

825 Words4 Pages

Write an article for a newspaper aimed at the general public with the aim to inform and convince the public of your position with regards to pharmaceutical promotion, the nature of the problem, the dilemma’s and the (need for?) regulation.’ At this moment, there are about 81,000 pharmaceutical sales representatives in America. These 81,000 salesmen have about 830,000 doctors and or people who are allowed to subscribe as their target. pharmaceutical representatives will often try to see a doctor once every few weeks. Also These representatives have a call list which consists of about 200/300 doctors with up to 120 to 180 special “targets” who they must visit minimally every two or three weeks These little visits, which every doctor probably …show more content…

Free meals, with all other forms of pharmaceutical marketing towards doctors, is detrimental to the profession as a doctor and for your patients. This can result in the prescription of drugs. Based on marketing, and not facts , which invariably results in increased costs and reduced effectiveness . Now to solve this problem not only the doctor should change their habits. The government should also interfere: They should regulate the information that these pharmaceutical company’s provide to doctors. Also making certain “gifts” illegal. Under no circumstances should a pharmaceutical representative be allowed to make contact with doctors without their consent. The most important law I would suggest is making a quota of percentage of which is maximally allowed to be invested in marketing and a minimal for research and development. In a time of hacking the cloud, declare scandals and bank bonuses, doctors have a chance to make their position as the most trusted professional, and deliberately distance themselves from the temptations of the pharmaceutical industry. It should happen now before becoming yet another profession in which society will lose its fate. I know there is no doctor who consciously harm his patients. But I also know there are plenty of doctors who keep fooling themselves, there is no free

Show More
Related

  • Summary Of Stephanie Saul's Drug Makers Pay For Lunch

    469 Words  | 2 Pages

    Pharmaceutical companies know that purchasing meals for a doctor’s office will increase the possibility of that doctor prescribing their brand. According to a TIME magazine’s article a study published by the

    Read More

  • Summary Of Spirit Catches You And You Fall Down By Anne Fadiman

    855 Words  | 4 Pages

    They only believes in their natural healing and not going for medical services from other doctors as they has mistrust and misunderstandings with

    Read More

  • The Immortal Life Of Henrietta Lacks By Rebecca Skloot

    1146 Words  | 5 Pages

    For example, in cases of violations of ethical guidelines, doctors were rarely caught because the rules were not strongly enforced. Skloot comments, “Like many doctors of his era, TeLinde often used patients from the public wards for research, usually without their knowledge. Many scientists believed that since patients were treated for free in the public wards, it was fair to use them as research subjects as a form of payment”. White doctors were often not opposed to poor treatment of the minorities because they believe the research done would be beneficial to the scientific advancement around the world. Even if patients would take corrupt doctors to court, the judge usually ruled in favor of the medical professional.

    Read More

  • Meat Labeling Industry In Upton Sinclair's The Jungle

    1028 Words  | 5 Pages

    They are also supposed to inspect the factories at which these drugs are made to make sure that they are safe and clean factories. Yet last year there was only enough inspectors to inspect “13 of the 713 Chinese factories that produce medicine for U.S consumers”, despite the rising concern about Chinese drugs and their safety. So there is no way to know how safe and clean the working conditions are of these other seven hundred Chinese factories that these drugs were made in. But with only $2 billion there is no way to employee enough employees to conduct these inspections and investigate every drug thoroughly. Some believe that it is not a lack of funding that prevents the FDA from doing their job, it is

    Read More

  • Marketing Plan For Allround: OTC Cold Medicine

    670 Words  | 3 Pages

    PharmaSIM- Marketing Plan MKTG 613: MARKETING MANAGEMENT Professor Suresh Ramanathan TEAM GAMMA SEVEN Britton Eastburn Temitope Kayode-Ojo Brian Newbury Harsha Srinivasan Introduction: The ALLSTAR brand is one of the leading manufacturers of packaged goods in the world. The company was started in 1924 and it now consists of a consumer product, an international and a pharmaceutical division. The pharmaceutical division of the company produces and markets ethical and OTC medicine.

    Read More

  • The Benevolent Deception In The Immortal Life Of Henrietta Lack

    351 Words  | 2 Pages

    Doctors, one side of the coin they are viewed as the ones that can cure the sick with their knowledge, the ones that are supposed to help them get better. The other side they are feared and are avoided at all cost by some. Doctors have this bad reputation about them because sometimes they don’t even tell their patients what is wrong with them. Or the patients themselves don’t even question the doctors because they went to school and have a prestigious piece of paper. In “The Immortal Life of Henrietta Lacks” by Rebecca Skloot, she describes benevolent deception, which doctors had no trouble of doing in the mid-century, as the doctors keeping their patients in the dark.

    Read More

  • The Pros And Cons Of The Pharmaceutical Industry

    1631 Words  | 7 Pages

    Nowadays it seems like legal drugs are more expensive than illegal ones. This dilemma occurs because the pharmaceutical industry affects the economy significantly. Although the United States is a mixed market economy, there are instances where the economy seems like a free market economy. A free market economy allows companies to determine the prices of goods free from government intervention. The pharmaceutical industry, despite several regulations set by the food and drug administration, is a free market economy.

    Read More

  • The Skeleton In The Hospital Closet Analysis

    503 Words  | 3 Pages

    People involved in patient care share the same conviction that when a sick person commits to a doctor their nutrition health should be assured. When a patient enters the hospital and places oneself in the hands of a doctor, it gives the patient a feeling of security. Patients don’t expect to suffer from this condition, but yet there is evidence

    Read More

  • Essay On Tuskegee Experiment

    529 Words  | 3 Pages

    This is more reason why pharmacist has been the most trusted professionals in the United States. Pharmacists do not benefit from patients when we give recommendations on over the counter medicines. We are the drug experts and we are very accessible; we are responsible for African Americans to recoup our trust as health care

    Read More

  • Arguments Against Big Pharma

    1087 Words  | 5 Pages

    However, they should not be allowed to target the consumers themselves on television, only though physicians. This would drastically reduce over prescribing and patients being prescribed drugs they do not need. By banning drug and narcotic advertising, this would infringe the corporation’s rights to free speech. This has been one of the top argument for why legislation should not be passed, as seen in the lawsuit by Arimin against the FDA. This is a very strong argument as it has constitutional backing.

    Read More

  • The Pros And Cons Of Deceptive Advertising

    1095 Words  | 5 Pages

    Introduction In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical.

    Read More

  • Medical Office Procedures Research Paper

    440 Words  | 2 Pages

    AAS- Medical Office Procedures Week 2 Discussion Judy Potts Explain why pharmaceutical representatives leave samples of expensive medications with physicians. Pharmaceutical representatives, show the physicians the newest drugs on the market, to drum up business for the pharmaceutical companies. The representatives leave samples of the products, In hopes that the doctor will strat prescribing their new name brand products for his patients instead of generic drugs. Also, in some cases, the patients are not financially able to purchase a new drug not knowing if it will help with their disease. The clinic 's management staff will determine whether they will be except the newest medication samples from the representative.

    Read More

  • Porter's Five Forces In The Pharmacy Industry

    1156 Words  | 5 Pages

    Porter’s five force model. Threat of New entrants (low): Although Walgreens and CVS are the giants in the retail pharmacy industry, there is a plenty of chances to small competitors. Entry into the brick-and-mortar prescription drug business is feasible even on a small scale.

    Read More

  • Essay On Community Pharmacy

    1227 Words  | 5 Pages

    One of the pharmacist’s main goal is to provide individuals with knowledge about the medication they have been prescribed. If a pharmacist has 100% medical knowledge, I believe that an average person has roughly 5% knowledge regarding medication action, side effects, and contraindications. Most people only know what their

    Read More

  • Dr. Mark Post Case Analysis

    1568 Words  | 7 Pages

    However, Dr. Post faces many challenges including the question of how to distribute the products and the kind of partners that should be sought. Post faces some challenges such as the high production cost and the need to reduce the price from $330,000. The product is likely to introduce a major disruption in the status quo and may be received differently by established players in the industry. Post needs to determine the best way to communicate to the different players in the industry to enhance acceptance of the new product. This essay presents recommendations on the best

    Read More

More about Pharmaceutical Promotion Case Study

Open Document