Summary: The Importance Of Personal Information

The E-world has drastically facilitated our life but still many people are not comfortable with the changes it has introduced in our day-today life. Undoubtedly, the user-friendly and efficient electronic gadgets have enabled the companies to gain a deeper understanding about their customers by collecting, organizing, analyzing and utilizing the information about customers liking, preferences, needs, demands, expectations which has helped to foster the relationship with consumers. People provide all valuable information about themselves, knowingly or unknowingly when sending e-mails, surfing the Internet, making a purchase using credit card, signing up for social networking sites, joining frequent-flyer clubs, calling on Skype etc. with web search engine, you have all the information about a person or a thing at your fingertips…Is giving away one’s private information safe on Internet? What if it gets leaked and someone misuses it? What if someone hacks my account? How to control personal information on the internet?

The privacy terms and conditions should be shared not only with customers but also with vendors, partners and everyone in the loop. Any form of unethical behavior should be penalized. Customers’ information should be scrutinized before publicizing. It is important to discuss with customers and explain to them what kind of importance should they provide to the enterprise, the advantages of sharing personal information, which information will be made public and which information will be kept private. Do not forget that trust is the backbone of the Learning Relationship. Not all individuals are alike. There are individuals who don’t like to be in the limelight. Some others who do not wish to share any personal stories with the