ipl-logo

Pros And Cons Of Search Engine Optimization

986 Words4 Pages

SEO Is Not Complicated, It Is Common Sense Good SEO is 90% Common Sense
In the course of our business as an online digital marketing services company, we talk to a lot of business owners who are confused about Search Engine Optimization (SEO). In fact increasingly, particularly over the last 6 months or so, we have had more conversations about SEO than ever before. SEO is high on the marketing agenda for businesses, but unfortunately most business owners don’t really know where to start. They feel like they need to spin a dice in a game of chance in which they don't understand the rules.
Search Engine Optimization has been around as long as the Internet or as least as long as there have been search engines to help people search the World …show more content…

In the early days, search engines were pretty crude tools and as such, smart online marketers found ways to exploit them and turn the results of searches in their favor. But over time, the top search engines have become more refined and a whole lot smarter. That’s good for everyone who searches online, but for the business owner who want their website to work harder for them it seems that there is more mystery around Search Engine Optimization than ever before.
It is true that SEO is a huge subject and there is a lot you can do to market your website better, but SEO needn't be complicated. Of course, there are many technical elements to optimising a website, but that doesn't mean SEO is a black art which most people cannot understand. Many SEO agencies will tell you they have the recipe for the secret sauce, but we believe they are wrong.
The truth is that good SEO is 90% common sense.
• It starts with understanding the needs of people looking for your products and …show more content…

In the pre-Hummingbird era, search could be gamed by gaining multiple links back to a page and installing keywords throughout the content. So-called “Black Hat” experts charged a lot of money to get around the rules. In today’s Hummingbird era, it’s no longer only about keywords, but rather having good content with a smart keyword strategy that is relevant to the target audience. Attempting to manipulate the system through meaningless links and keyword overload no longer affects the search

Show More
Related

  • Adrienne Lafrance Rhetorical Triangle

    584 Words  | 3 Pages

    This will ensure that the correct audience will read her article. It is also important for a tech-savvy audience that all information on technology is up-to-date, which the author successfully executes by only writing her article only two days after Google explained their Jigsaw expansion of Alphabet. Lafrance knew that the tech-savvy audience would demand an article with all of the history put together — with her added opinion.

    Read More

  • Is Google Making USupid Rhetorical Analysis Essay

    703 Words  | 3 Pages

    Carr gives us convincing and compelling evidence that makes us think more whether if Google is making us stupid where you can relate this to your own experiences. There is no right or wrong answer to the

    Read More

  • The Golden Retriever Rhetorical Analysis

    531 Words  | 3 Pages

    Seeing ads on TV, or even in the grocery store have become a normal thing. Every ad has something about them that catches the attention of millions of people daily. Advertisement experts know just how to get your attention and convince consumers that they need that $10 bottle of shampoo, only because scientists say it’s better for your hair. Advertisement experts watch your every move, especially on the internet. Everything you look up on Google, Bing, etc.… will always find a way to pop up an ad on another website.

    Read More

  • Changing The Way We Think And Process Information In The Shallows By Nicholas Carr

    551 Words  | 3 Pages

    In the Shallows the whole book is discussing how the internet is changing the way we memorize or receive messages. The technology is the internet is changing the way we memorize or receive messages. The technology is ing the keywords we are looking for. I believe that with the technology we have today it is changing these things because anymore we do not read to understand, we read to get a quick answer. Technology is still very useful but when it comes to actually reading everything you see on the Internet, very little people do

    Read More

  • Stop Googling Let's Talk Analysis

    1262 Words  | 6 Pages

    Is Googling Good or Bad? A Response to Stop Googling. Let’s Talk. In the article, “Stop Googling.

    Read More

  • What Is William Badke´s Is Google Making USupid?

    234 Words  | 1 Pages

    William Badke assessment of the article by Nicholas Carr “Is Google Making Us Stupid?” has a unique twist. As an associate librarian at Trinity Western University, he feels online search engines like Google or Yahoo restricts profound thought and retrains comprehension. Badke states “we can keyword search right to the best stuff without reading much of the book itself.” (online) He accepts research by Gary Small and Gigi Vorgan called iBrain, which submits the brain, adapts to the surrounding environment.

    Read More

  • Nicholas Carr's Argument Summary: Is Google Making People Stupid?

    456 Words  | 2 Pages

    Carr points out that people are getting lazy and relying on shortcuts. Another viewpoint he mentioned is the internet and how the machine are designed for searching programs, and finding what interest people. This creation of the internet was to create information for people to access. Carr believes that Google and other search engines are trying to replace the human brain, and the way we think.

    Read More

  • The Shallows Summary

    789 Words  | 4 Pages

    The study showed “sophisticated algorithmic search engines, has made accessing information as easy as lifting a finger. No longer do we have to make costly efforts to find the things we want.” (Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips, Pg.) “The four studies found that when people are faced with difficult questions, people are primed to think about computers.” (Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips Pg.)

    Read More

  • Political Factors Affecting Microsoft

    1172 Words  | 5 Pages

    Microsoft’s search engine Bing has heavy competition with Google’s search engine. Suppliers Microsoft has a supplier program that contains specific requirements that have to be met. Suppliers are evaluated against certain business objectives. Not every supplier that is recommended for the program is

    Read More

  • Swot Analysis Of Apple Marketing Strategy

    3863 Words  | 16 Pages

    1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”

    Read More

  • Crescent Pure Case Study

    1405 Words  | 6 Pages

    Identify the target customers  Marketing techniques should de clearly defined  Proper website should be defined  Unique logo and product designed.  Share for expert opinion  Create a social and proactive strategy According to the literature

    Read More

  • Analysis Of Informing Ourselves To Death By Neil Postman

    906 Words  | 4 Pages

    Even just a couple years ago, if a student was writing a research paper, they would go to the library to read and learn about the topic, so they could complete the assignment. Now people depend on the internet to do most of the searching for them. With information easily attained, people no

    Read More

  • Film Inception: Intellectual Personality And Copyright Law

    2155 Words  | 9 Pages

    To that end, it has contracted and scanned much of the books from several universities and libraries and has been made available on their search engine. Because of copyright, the search project will remain far less than universal, fully accessible and searchable digital library of the world’s printed books. For the books that were published after 1922 and are subject to copyright, users will only be able to see a three-sentence snippet comprising of the search term and the sentence before and after that sentence. Even with those significant constraints for displaying unlicensed post-1922 books, Google’s book search engine is a highly useful research tool .

    Read More

  • Pros And Cons Of Social Media Analytics

    1261 Words  | 6 Pages

    Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    2.1.2 Basic elements of word of mouth: • Educating persons about your products and services. • Identifying persons most likely to share their opinions. • Providing tools and instruments that make it easier to share information. •

    Read More

More about Pros And Cons Of Search Engine Optimization

Open Document