The Pros And Cons Of Search Engine Optimization

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SEO Is Not Complicated, It Is Common Sense Good SEO is 90% Common Sense
In the course of our business as an online digital marketing services company, we talk to a lot of business owners who are confused about Search Engine Optimization (SEO). In fact increasingly, particularly over the last 6 months or so, we have had more conversations about SEO than ever before. SEO is high on the marketing agenda for businesses, but unfortunately most business owners don’t really know where to start. They feel like they need to spin a dice in a game of chance in which they don't understand the rules.
Search Engine Optimization has been around as long as the Internet or as least as long as there have been search engines to help people search the World
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In the early days, search engines were pretty crude tools and as such, smart online marketers found ways to exploit them and turn the results of searches in their favor. But over time, the top search engines have become more refined and a whole lot smarter. That’s good for everyone who searches online, but for the business owner who want their website to work harder for them it seems that there is more mystery around Search Engine Optimization than ever before.
It is true that SEO is a huge subject and there is a lot you can do to market your website better, but SEO needn't be complicated. Of course, there are many technical elements to optimising a website, but that doesn't mean SEO is a black art which most people cannot understand. Many SEO agencies will tell you they have the recipe for the secret sauce, but we believe they are wrong.
The truth is that good SEO is 90% common sense.
• It starts with understanding the needs of people looking for your products and
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In the pre-Hummingbird era, search could be gamed by gaining multiple links back to a page and installing keywords throughout the content. So-called “Black Hat” experts charged a lot of money to get around the rules. In today’s Hummingbird era, it’s no longer only about keywords, but rather having good content with a smart keyword strategy that is relevant to the target audience. Attempting to manipulate the system through meaningless links and keyword overload no longer affects the search
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