The Pros And Cons Of Social Media Advertising

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As per survey 28% respondents advertisements on blogs/communities do affect their surfing experience. At times they feel that these ads are unnecessary and not required. This shows that these are effective modes of advertisements as compared to traditional pop-ups and banners. 10. Have you ever purchased a product or used a service by seeing its ad on any such websites? Around 50% of the members said that they purchased the products and services. They mostly try out new websites whose ads appear on social networking websites for example 11. India should adopt the Chinese strategies for social media marketing? CHAPTER – 5 CONCLUSION AND RECOMMENDATIONS Conclusion Popular social networking sites, including Baidu, We chat and Weibo, are changing the human fabric of the Internet and have the potential to pay off big for investors, but -- given their youthful user base -- they are unusually vulnerable to the next 'new new ' thing. As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts. one general finding is the fact that most consumers are aware of the advertisements online, and they have a negative attitude towards them. This is also the case with several of the findings from previous academic research and studies. These results are also in relation with the reasons why marketers are looking
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