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Internet Marketing

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As per survey 28% respondents advertisements on blogs/communities do affect their surfing experience. At times they feel that these ads are unnecessary and not required. This shows that these are effective modes of advertisements as compared to traditional pop-ups and banners.

10. Have you ever purchased a product or used a service by seeing its ad on any such websites?

Around 50% of the members said that they purchased the products and services. They mostly try out new websites whose ads appear on social networking websites for example pengyouRenRen.com

11. India should adopt the Chinese strategies for social media marketing?

CHAPTER – 5
CONCLUSION
AND
RECOMMENDATIONS

Conclusion

Popular social …show more content…

Benefits of Internet Marketing
Social Networking Sites based Marketing is a hot topic especially in these days of instant results. The reason why internet marketing has become so popular is because they provide three major benefits to potential buyers:
1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods.
2. Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or …show more content…

Most of the respondents reported that the contact with the web site improved their view of the brand. Thus, advertising on these social networking sites must figure in the marketing mix of any product/service.
2. While advertising on these websites:
• Make sure that the site is well visited
• Strategically place the banner ads on the websites
• Make sure that the site has a high ranking on major search engines.
• Create good and appropriate content for article and review marketing.
• Keep shifting ads from one website to another or market on multiple sites
3. Advertiser should not take this community building strategy as a short term tactic but as a long term strategy. One off campaigns can work in Social networks, but a long term strategy is needed to learn more about the audience advertiser is trying to reach and to keep your brand advocates engaged by refreshing the content on the community at regular intervals.
4. Content can include videos, coupons, digital banners, interviews, ringtones, podcasts, etc. The content needs to be valuable. Otherwise, no one will care or

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