Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers. Nowadays social media is influencing the way people make decision regarding their purchases. As we all know that every organization uses new tools to reach its targeted consumer and touch every niche of the market. It has to come up with new and innovative ways to be a crowd puller.
Customer representatives help their customers problems and these phone calls recorded by the recorder to measure customer satisfaction and check for employees.For a long time,businesses have their meetings as online conference.Today these meetings are conducted via “Google Hangouts”. These video and conference calling, cloud computing, and all instant messaging tools have simplified business processes. The result is greater productivity and efficiency in many cases.At the present time, almost every company have social media accounts and they use social media actively. At the same time, companies are hiring social media experts to work. These situation makes new proffessions in business environment.Besides the advertising their products and services,companies communicate with their customers on social media platforms.They are texting and sharing their wishes and suggestions about company on Twitter and Instagram thanks to the social media.
70.6 percent of the respondents use the internet to connect with friends via social media applications while 60.9 percent use if for purposes of research. Since our target market will be composed of Millennials, the business must include a website or social media page so that the business will be accessible for our chosen market. Millennials are always connected to the internet across multiple devices at once, so we will have to adopt
Firstly, social commerce mainly focuses on social activities such as sharing, networking and collaborating, while e-commerce, on the other hand, focuses on providing advanced search or product recommendations to maximize shopping efficiency (Huang & Benyoucef, 2013). Secondly, social commerce allows real-time interaction so that customers can use the content generated by other customers, not just information from the companies. This way increases customer control and reduces the distance between customers and companies (Constantinides & Fountain, 2008). However, with e-commerce websites, customers have little or no control over the websites. The companies who own the websites control the messages and information exchanges (Huang & Benyoucef, 2013).
Computer enable employee to use emails, multimedia, websites and presentations. Computer has a really big impact to the society, since it’s where most people communicate or spend their time in. QNB can present their new product or offer promotion into their websites, this will target more customers, and they will be more aware about it. Of course, the drawbacks are, not all people have the expense to get a computer, so they won’t be updated about it. Touch screens: Touch screens are often used for information points, or to create intuitive interface for customers.
THE ROLE OF SOCIAL MEDIA IN MARKETING: Social media is rapidly becoming an established aspect of campaigns, brand awareness, and communication between companies. It has a major role as a marketing tool used for letting customers know about company’s products, company’s identity, and brand identity. Social media have a vital task in marketing. • Social media brings businesses close up close and personal with their target market. It is part of this that makes marketing on Facebook, Twitter, Instagram and LinkedIn interesting.
A social network is a social structure made up of individuals or organizations called “nodes”, which are connected by one or more specific types of mutuality, such as friendship, common interest, financial exchange, dislike relationships of beliefs, knowledge or prestige. It was initially intended to make friendship and stay connected with colleagues, but now days every businessman would have known how important social networking is for their business. Mainly online business has made social networking a priority as well. Premier Websites have made it possible for businesses to develop their contact lists, handle their relationships and created the ideas of viral marketing. It is because Shopping and social networking Web sites gather a lot
Consequently, customers can get updated information all the time. By implementing social media marketing, it adds more paths leading users back to firm’s site to increase brand awareness. Therefore, social media can increase website traffic and search ranking. However, social media content needs to match the brand image and capture interests of the users in order to get them share it with their followers. The more people are talking about the company on social networks, the more attractiveness of the brand will appear to new
Literature Review The concept of Social Media is top of the calendar for many business leader today. Decision makers, as well as advisors, try to identify ways in which firms can make rewarding use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet against this interest, there seems to be very specific understanding of what the term “Social Media” correctly means; this article intends to provide some description .We begin by describing the concept of Social Media, and explain how it differs from related concepts such as Web 2.0 and User achieve Content. Based on this explanation, we then provide an analysis of Social Media which groups applications currently classify under the discover term into more limited sections by characteristic: shared projects, sites, content communities, social networking sites, basic game worlds, and basic social worlds. Finally, we present 10 examples of advice for companies which decide to handle Social Media.
However, social media is not a new concept - it has been evolving since the dawn of human interaction. In recent times, social media has impacted many aspects of human communication, thereby impacting business. Social networking has become daily practice in some users’ lives. This means that social media are not only used for the informal communication but it is also used to interact in a formal setting. For example, most of the businessman will use the social media to promote their business and try to post as much input as possible in order to persuade the people to support their business.