Social Media Recruiting Research

When walking down any busy hallway at Ramapo College you are constantly surrounded by students checking their social media accounts. Who posted what? What did the President say today? Did so-and-so see my Snapchat story? The lives of people today are consumed by social media usage. Social media are websites and applications that allow users to make and share content rapidly, productively, and in real-time. Some of the social media websites that come to mind when thinking of recruiting through social media are: LinkedIn, Facebook and Twitter .As claimed by the SHRM research from 2013, these social networks that are most frequently used for recruitment, are: 94%, for LinkedIn, followed by Facebook with 54%, then Twitter with 39%. Before social

Social media has made it so easy that with just the click of a button, thousands of people could see a job post on Facebook or a tweet, which was not the case before the innovation in social media websites. In her article, Nagy stated that through social media employers can reach candidates faster at lower costs as opposed to agencies, job boards or referrals. Social media recruiting is totally free and it makes it easy for employers to access information that candidates are willing to share with them; the latter allows the HR professional to engage with the target audience and identify if they are a good fit to the company’s culture. Social media recruitment comes with much benefit to a company. As stated in the 2013 SHRM research, social media websites allows companies to increase their brand

In addition, Folger stated that once the company has established that connection with its audience, it is important for the company to remain active and consistent with update information on the company’s profile. With the updated information the company shares within its circles on the content, products and services, it will be able to influence its target audience 's decision making