An important aspect of the social media sites is the degree at which users share the news channeled to them by the media houses. It is estimated that half of the social media users have shared new stories, videos, and images received from media houses (Tobias, 2011, p.34). In fact, studies indicate that social media has passed television and radio stations as the main source of news for the young people (Shirky, 2011, p.26). Apart from news, social media also creates other forms of awareness among the people of the world (Hansen, Shneiderman & Smith, 2010, p.33). For instance, some organizations use social media sites as the route to spread awareness on health, social and political issues.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
Therefore, sharing pictures of all the adventurous things one has done for example, to boost self –esteem, to show the world that ‘we are having fun’. One of the common effect social media has on its user is described in Reduction Hypothesis. Great amount of time spent of these forums leads to feeling lonely and sad. With all the interesting posts appearing constantly on the homepage, one feels depressed. Relationship with real friends and family members starts to get affected.
Social media can decrease happiness by showing the viewer mournful issues, making people feel less appreciated, and the way people interact with each other using these websites. The opposing side will say that social media can increase a person 's happiness by showing the viewer exciting topics. Often the viewer has choice of the type of posts they wish to view. This comes with the
They may go on sites that promote cheating or social media sites like instagram and snapchat where they can send pictures and messages to another person and eventually their partner or significant other will find out that they are cheating and therefore terminates the marriage or relationship. This is a psychological behavior impacted by the internet because to compensate for being in a negative relationship they go on social media sites and they try to make up for what the relationship lacks. Research has found that most of the time this is why men or women will go on these sites that promote cheating or they will send provocative pictures through snapchat or
Social media is a great tool for society; it was reported in Penard’s article that it makes people happier and also allows for global communication and connection. However, social media leads to stress and anxiety because of the constant worry for getting a notification or creating the perfect image on social media. Social media is a platform for social interactions that can increase happiness but it also can cause depression and anxiety from social media interaction. Each source is valid and invalid in its own unique way. The negative article on social media portrays social media as a depressive, inclusive and harmful to the emotions of a human.
Social media has become the single most growing industry for today's generation. People are constantly on different social media networks, whether it be Facebook, Twitter, Instagram, or even Snapchat, they are beginning to control our lives. With the new capabilities of cell phones, we now have the opportunity to take all of our social media lives with us in our pockets or purses. This creates the perfect circumstance for advertisers to try and find our "advertising identity." They use advertisements to appeal to our likes, wants, and needs.
Many people around the world have insecurities that they don’t like sharing in person, rather via social media. Social media can create a side of people others have never seen and it can help someone cope with their problems and help feel more confident with their
They can use any methods which may cause terrible damage for the sufferers’ mind, just to diminish the social status of whom they are bullying. In general, the goal to be achieved is raising and spreading their own power and dishonoring the others. Lastly, the motivation of online bullying is to ease the boredom. It may not surprising that the minority of perpetrators see this cruelty as the source of entertainment and others are too cowed to protest. These people may lack attention and supervision from relatives, so they start leaning on the
When asked about social media most times, it is seen by people as platforms where people make friends, form relationships, live fake lives, seek attention and bully others in different cases. But social media is much more than that. It is a form of media that describes online information that are created, circulated and used by people who wanted to educate themselves about services, people and personalities, brands and issues (Mangold & Faulds, 2009). It has about 1.96 billion users worldwide and keeps on growing. Some of the popular social media sites known and used are Facebook, YouTube, WhatsApp, Instagram, Pinterest and LinkedIn but there are also other forms of social media like blogs, forums, company websites, and collaborative websites.