Evolution Of Social Networks

Introduction

From the word itself social networking is a process that helps society to collaborate and communicate between group of people. Today social networking has reached to users as technological systems. Social networking sites, blogs, wikis, multimedia platforms, virtual game worlds, virtual social worlds are the applications that comes under social networking technologies. If we take social networking sites for consideration, those are web based services that allow users to create personal profiles, write description about certain matters, share messages by chatting or status updates. By above mentioned procedures users have the ability to keep connections while communication with each other.

Among social networking sites there is

He was the founder of a social networking site called “SocialNet” which is used to have local meet ups for those with common interests like tennis and also provided online dating facility. But It collapsed. Then he started working for PayPal and when that was sold to eBay he started working on his new idea which came out as one of the world’s most successful social media network called “LinkedIn”.

LinkedIn officially launched in May 2003 after six months back end work. This was done with the help of his PayPal colleagues. But at the initial stage LinkedIn was facing trouble in building up the user base to one million. First started inviting total of 112 users via 13 employees. They kept on introducing new features and to encourage direct user to user marketing they introduced new technology for users to upload their address book.

By the end of 2005 LinkedIn reached hitting 2 million members and introduced in features to gain more income through the site. Those are, launched advertising, allowed paid job postings and he next one was paid subscription plans. By allowing paid job postings the site was led more directly to new

Sponsored updates were a way for both individual users and businesses to boost the visibility of their content posts. And also LinkedIn removed “Well received answer feature” which was released in 2007.This was a popular forum to ask questions and vote on best answers. LinkedIn emailed to users saying “We will be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn.”

LinkedIn integrated the site with lynda.com which helps to educating professionals to help them advance their careers. By doing this LinkedIn expected to provide more features to professionals. And also in this year they launched LinkedIn’s Pulse platform. As a source of content sharing, Pulse quickly became a key way for users to demonstrate their expertise and connect with other professionals. Also they enabled new ability to add GIFs, emojis, and stickers to the messages.

In 2016 LinkedIn opened datacenter in Singapore. It processes all of its Asian Pacific traffic which is the 1/3 of global