ipl-logo

Turkish Airline's Success Campaign: A Case Study

979 Words4 Pages

The campaign was a huge success and had amazing results on social media and on the financials of Turkish Airlines. The three videos that featured three megastars ( Kobe Bryant, Lionel Messi, ) were watched all over the world and made the campaign very effective and enhanced Turkish Airline’s brand awareness and made the company one of the most well known airlines in the world.
The campaign was mostly based on two key ingredients, that when properly used, can lead to very successful advertising: celebrities and humor.
Three carefully chosen celebrities, world famous sport figures, participated in the campaign. To the eyes of the viewers the three sport stars reflected success, talent, hard work, strength and esteem. Given that the qualities of the characters chosen as brand ambassadors, tend to be immediately associated with the qualities of the …show more content…

Vote for a new destination:
Turkish Airlines could pick some cities that are still not among its destinations, post them on social media and in the company’s official website and ask the people to vote for the city they want the company to consider as a new destination.
It’s a way to let the people feel that they are part of the company and that they can help and that their voices are heard. This poll will show how much the company is willing to listen to and consider its client’s ideas and thoughts and build a dynamic and active relationship with them. This action will be well appreciated by the

Show More
Related

  • Doritos Rhetorical Analysis

    1175 Words  | 5 Pages

    The commercial effectively persuades NFL football fans viewing the Super Bowl, by connecting with them emotionally through surprise, joy, trustworthiness, and audience character. Commercials try to attach or connect with the audience, and as generations change, so do the styles of commercials. This use of rhetoric was extremely effective, and spoke to its desired audience of the younger generation. This ad was released the year of 2014 during the Super Bowl, and

    Read More

  • Southwest Airlines Case Study Essay

    1023 Words  | 5 Pages

    Case Analysis #1 – “Southwest Airlines: Is It Still the King of Cheap Flights” 1. Answer the questions at the end of the case. 1. Airline customers can be segmented in a variety of ways. Two of these include by purpose of travel and their destinations.

    Read More

  • Scientific Argument Grinnell

    412 Words  | 2 Pages

    When Grinnell says that science is taught “divorced from understanding” he means that students aren’t taught what is so fascinating about science, but are rather taught how to complete science assignments. He uses the example of the science fair, which is something I, fortunately never had to do in high school. I heard through the grapevine through my friends that did have to do the science fair that it was too strict. There was no room for creativity; it seemed like the project didn’t care about the student presenting something interesting in the world of science, rather it was strictly based on, as Grinnell said, the placement of certain aspects of the project. In high school, I took a very basic biology class where the teacher understood that the curriculum was taking the fun

    Read More

  • Nike Ethos Pathos Logos

    1003 Words  | 5 Pages

    Thus, if kids are looking to famous athletes as role models, but those athletes are getting arrested, starting fights, or even disrespecting the country, these superstars are setting a bad example for the kids who look to them as role models. Here, Nike demonstrates in this ad that “the ball bounces the same for everyone” and that every kid has the ability to follow in their favorite athletes’ footsteps; however, while many kids often see instances of poor sportsmanship and bad behavior, they also see positive behavior that encourages them to chase their goals and dreams with the same competitive and ambitious attitude that their role models

    Read More

  • Rhetorical Analysis Of Budweiser Clydesdale Ad

    969 Words  | 4 Pages

    The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

    Read More

  • Rhetorical Analysis Of Coach Carter

    494 Words  | 2 Pages

    The coach’s actions mainly appeal to logos. He does things that makes the viewers think about the situation. He points out the reason his option about being successful is more than just “winning” a sports game. His speeches appeal to logos.

    Read More

  • Jetblue Airways Swot Analysis Essay

    801 Words  | 4 Pages

    However, the company will have to prioritize their strategy and concentrate on a few important issues. The company should prioritize on progressively taping into market areas that remain untapped. The company has concentrated on offering cheaper fares in routes where its competitors charge high fares. However, they need to branch out their operating areas to sustain their brand for a longer time.

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.

    Read More

  • Business Strategy Case Study: Delta Airlines

    742 Words  | 3 Pages

    Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.

    Read More

  • Marketing Environment Of United Airlines

    1034 Words  | 5 Pages

    United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.

    Read More

  • Nike Halo Effect Rhetorical Analysis

    859 Words  | 4 Pages

    Applications: The applications deal with the “Halo effect”. This effect occurs when the public sees celebrities use the products, they are more inclined to buy the product because they want to mimic their role model. A celebrity is a person who is known by his well knownness. McCracken has defined a celebrity endorser as a person who enjoys public recognition and who uses this recognition on behalf of a brand to endorse the brand.

    Read More

  • Singapore Airlines Case Study

    3552 Words  | 15 Pages

    1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).

    Read More

  • SWOT Analysis Of Flydubai: Low Fist Airlines

    1467 Words  | 6 Pages

    Introduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.

    Read More

  • Malaysia Airlines Case Study

    893 Words  | 4 Pages

    Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.

    Read More

  • Swot Analysis Of Pennic

    1554 Words  | 7 Pages

    A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.

    Read More

More about Turkish Airline's Success Campaign: A Case Study

Open Document