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What Are The Pros And Cons Of Video Advertising

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Strategy 1 : Developing Video ads : Pros : Video ads provide a range of viewer actions that can be measured and tracked to achieve Advertising goals. This can best be achieved through adjusting campaigns to gain higher view rates, reach broader audience by reducing cost per view and in case Google is finding it difficult to achieve its click through rate it can consider increasing its cost per view by delivering the message more efficiently. Having increased the cost per view, Google can still impose increased pressure on competitors to bid in auctions on a fair platform when Google can work a reverse strategy by pulling down its cost per view at the last moment and provide the users the opportunity to gain more views at lower cost. …show more content…

To start using demographic targeting, you can select any "Display Network only" campaign type except a remarketing campaign. For a "Remarketing" campaign makes sure you select demographic targeting after creating the campaign. While demographic targeting is available for online video campaigns, the examples and descriptions that follow are only for non-video Display campaigns. Demographic targeting can help you achieve the following goals: Reach the right audience If your products are made specifically for one gender, your typical customer skews heavily towards a specific age group, or your customer has a specific parental status, you can use demographic targeting to reach the people who’re most likely to buy your products. Customize your ads and bids You might want to market your business differently to people who are in different age groups and life stages. With demographic targeting, you can bid differently or have ads unique to each group of customers. Refine your targeting Demographic targeting can be combined with any targeting strategy on the Google Display Network to reach your

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