The Pros And Cons Of Web 2.0

WEB 2.0

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Unlike before the development of the web 2 properties when the web was only able to provide information to the visitors and peers. Websites with web 2 properties provide working space for the users where they can be logged into using their user ID and password. From this they can post their contents and back link which would provide a valuable incoming traffic to the parent website. (Web 2.0)

DOCUMENT CREATION

Document creation also one of the methods of back linking. For undertaking this process some documents need to be created either in PDF format or DOCX or PPT format

EDU and GOV sites are usually ranked higher than the normal sites; hence having an inbound link in those websites to the designated websites adds value to our websites hence increasing the flow of traffic to our websites. Google algorithms are programmed to look for credible backlinks to a website, and those from EDU and GOV sites are deemed highly credible. (WALKER, Lorrie, 2012)

ON SITE SEO

Unlike the offsite SEO as described earlier on-site SEO is carried out within the website in terms of contents and Meta tags. On site SEO is more about having the best keywords for each page and making the page contents relevant to those keywords. This process of optimization is fully under our control and if done correctly it will change the way that search engines see our websites. It can either hurt or help our search engine results page SERPs (CARREL, Jacqui, 2012)

It provides access to all other pages in the website. According to (FLEISCHNER, Michael H., 2011). There are generally two purposes of the sitemaps

 Makes it easy for visitors to find contents in the site

 Enables search engines spider the websites quicker.

Mostly the sitemaps are created in HTML or XML, which is an easy task for most of the people using an HTML editor. The sitemap has to have a single page which links the other most important pages in the website. This site map has to be updated regularly, which allows the contents to be updated.

All the aforementioned procedures were executed to our newly developed website www.plagiarism-avenger.com and the outcomes were analyzed to figure out the flow of traffic to our website that was generated from various means and territories.

GOOGLE ANALYTICS

Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. Google analytics can be used to see where particularly a click for a website has come from, for instance whether it is from the search engines, or from the social media such as Facebook, tweeter, from referrals, e -mail marketing and so