The Athena Doctrine: An Argument Analysis
For the sake of argument let’s continue with the ‘Woman Entrepreneurship’ leading to success theory by supporting the same with the excellent evidence provided in The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, by John Gerzema and Michael D’Antonio (published in 2013)
John Gerzema and his colleague Michael D’Antonio had gathered opinions and perceptions from 64,000 people in nationally representative samples in 13 countries (from the Americas and Europe to Asia). This exercise identified a widespread dissatisfaction with typically “male” ways of doing business and a growing appreciation for the traits, skills and competencies that are perceived as more feminine. The results, published in their book The Athena Doctrine, reveal that 57 percent of people were dissatisfied with the conduct of men in their country, including 79 percent of Japanese and South Koreans and more than two-thirds of people in Indonesia, Mexico, U.K and the United States. This sentiment is amplified among the millennial generation (young men and women age 18-30) of whom nearly 80 percent were dissatisfied — most notably in highly masculine societies like Brazil, South Korea, Japan and India.
Curious as to how leaders could “think more like women,” they asked half their sample — 32,000 people around
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What they found were partnerships; men and women working together and erasing gender divisions by incorporating feminine values into leadership. Basis the thought provoking argument provided by the authors of ‘The Athena Doctrine’ one does become tempted to agree and conclude that the success of Purple Audacity is due to the feminine values, which might have been the fulcrum on which Purple Audacity grew. An obvious question at this point will be about how to define Feminine as opposed to
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