Instagram: Social Media

Despite its 500 million active monthly users and 95 million daily posts, Instagram is a social media that is still snubbed by many businesses, especially by small and medium-sized ones. It’s like being the first one to go to Mars: it offers a fascinating opportunity to explore new worlds and stand out from your competitors. However, the fear of wasting time and energy prevails in the end.

Instagram Marketing is an opportunity for everyone

The fact is that small and medium-sized businesses don’t have room for risk and often have to carry out their marketing plan with limited resources. Therefore, they prefer to focus on traditional channels. In fact, 99% of businesses are investing in Facebook, while only 59% chose to invest in Instagram.

Facebook

Sectors, budget, audience will not affect the choice of Instagram

There are other fairly widespread myths that keep small and medium-sized companies away from Instagram. One concerns the sector of belonging: many believe that if you do not have a great product to show, related to fields such as design, clothing, and food, then Instagram is not the right channel to run your marketing campaign.

However, there are many ways to visually express a brand: you can show the people who use your products or services, or you can show behind the scenes pictures or videos of the company, to name just a few examples. Another common myth is that Instagram marketing is only for big brands.

In reality, social media, unlike any other channel of communication, do not have a cost of entry. They are accessible to business with different investment capacity. Ideas are often more important than the budget, as we’ll show you in the 5 examples below: these are small and medium-sized companies, which bet on Instagram and achieved amazing results, from which you can draw

The Indonesian marketplace is a platform that allows anyone to buy or sell new or second-hand products in any industry, from clothing to electronics. To reach the younger audience, which are mainly active on smartphones, it has chosen to use Instagram.

Its first campaign lasted a couple of weeks and prevalently used the video format and an ironic tone, inspired by the Indonesian pop culture. The call-to-action invited users to download the Bukalapak app. Thanks to insight analysis, the company was able to reduce the cost per click that led to the installation of the app by 39%.

In two weeks the campaign has reached over 31 million people, thus increasing brand awareness. In this case, what you can learn is how to construct your message that is entirely focused on your target: identify who you need to reach, study their interests, their desires, and their myths. This will allow you to get better results and optimize your