ipl-logo

The Pros And Disadvantages Of Online Beauty Portals

741 Words3 Pages

Every woman is beautiful and buying make up is a great way to enhance that beauty! Women across the world love make up and rightly so, it plays a crucial role in beautifying their looks. With an online shopping wave sweeping the world, buying makeup online is no exception. Millions of women are thronging to the internet to buy their favorite makeup products. Browsing through various beauty and cosmetic brands, comparing prices and then making your pick – has all become so much more easy and convenient from the comfort of your home or even while you are on the go!

Online beauty portals are making it big by catering to the makeup needs of women irrespective of their location. However, Korean beauty products have taken the industry by storm by coming out with exceptionally wide range of skin and beauty products that are easily available on online sites like Hermo and Althea, if you are in South East Asia and especially Malaysia. When it comes to shopping online for cosmetics and beauty products, you cannot miss these names! Read on to know why it is an advantage to shop from these online portals.

Why choose Hermo?

You can save a great deal of time and money when you are shopping online from Hermo. A user friendly portal it is extremely easy and convenient to buy a product here at jaw dropping prices.

• You can pick and choose from a wide range of brands including some international names when you are shopping here apart from Korean cosmetic brands. And be rest assured, you

Show More
Related

  • Rhetorical Analysis Of Covergirl

    763 Words  | 4 Pages

    Debuting in the early sixties, Covergirl is perhaps one of the most credible and well-known household makeup brands, and is well aware of its reputation and confidence it holds over its audience.

    Read More

  • Ulta Strengths And Weaknesses

    655 Words  | 3 Pages

    There is a growing trend of women, the primary demographic of Ulta and other companies in the beauty industry, taking a more minimalist approach to makeup use. Other trends are often brought about by beauty bloggers. According to Hoovers, “Trends and fads drive sales for many beauty products, and consumer preferences and fashion trends can be unpredictable. For example, a celebrity endorsement can create sudden demand for a particular product in a short period, but as the celebrity fades from the limelight, sales for associated products can diminish” (Hoovers Industry Challenges). If a company is not able to forecast demand trends, it could be caught behind the competition and lose valuable

    Read More

  • Marketing Case Study: Haagen Dazs, And I-Star

    2688 Words  | 11 Pages

    Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    • Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product

    Read More

  • Psychological Effect: Self Confidence And Self-Esteem: A Psychological Analysis

    1139 Words  | 5 Pages

    Psychological Effect: Self-confidence and Self-esteem According to Greenberg (2013), approximately 20% of the girls between the age of 8 and 18 who are using makeup say that they felt unappealing and undesirable without wearing makeup. And as a result of the survey she conducted, girls are wearing or using makeup in early age. They are also influenced by their celebrity idols, other people in TV shows and by the people in the environment they belonged. It says that women are more comfortable going out and socializing when they are wearing makeups.

    Read More

  • Marketing: A Case Study Of Sephora's Marketing Mix

    1085 Words  | 5 Pages

    The customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted

    Read More

  • Makeup Advertising Analysis

    753 Words  | 4 Pages

    In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers

    Read More

  • What Is Revlon's Competitive Advantage

    1035 Words  | 5 Pages

    While its professional segment products are delivered to wholesale beauty supply distributors, most of its goods under customer segment are distributed to large volume retailers and chain drug stores, such as Walmart, Watson & Co and DrugMart. By strengthening its distribution systems, Revlon has improved its operating efficiency in certain extent. Digital marketing including Social media, television or outdoor and print advertising are some of the tools being used by Revlon currently. Besides, to boost sales, displays and samples, coupons serve as trial incentives for point-of-sale merchandising. By cooperating sales activities and advertising campaigns, Revlon highlights a united image for its portfolio of core brands around the globe.

    Read More

  • H & M International Expansion Strategy

    1025 Words  | 5 Pages

    H&M’s number of stores has increased under its brand (such as Cheap Monday, Weekday H&M and much more) due to their current expansion. H&M are pursuing licensing and wholly owned subsidiary as a mode of entry. Wholly Owned Subsidiary is one of the modes of entry that H&M are currently pursuing and the reason why H&M are pursuing wholly owned subsidiary in Singapore and Malaysia is, because those countries are politically stable. H&M gained competitive advantage of low risk and constant profit margin in Singapore and Malaysia, because it is politically stable. The reason why H&M pursues wholly owned subsidiary in countries such as in America and Canada is, because H&M can have a control (full) over their stores.

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    This includes drive time to the stores locations, time to wait sellers bring products for us to take home and the time to check out. On the other hand, online shopping cuts out the time spent on transportation and walking from store to store. Comparing prices is faster online. Some websites, such as Lazada or Zalora, allow shoppers to compare product cost and customer satisfaction. Unlike shopping at stores, you do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases.

    Read More

  • Leadership In The Workplace: Team Case Study

    839 Words  | 4 Pages

    We are experts in dealing with getting our imported products in the hand of customers directly. The teamwork in the workplace is essential to the success of business. When the team work together, we understand the strength and weakness of each team member. It mainly depends on the team leader in dividing up the tasks and getting things done by through the qualified members. Delegation of responsibilities has been practising in each team.

    Read More

  • Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

    2200 Words  | 9 Pages

    1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.

    Read More

  • Disadvantages Of Fast Fashion

    1160 Words  | 5 Pages

    These days, fast fashion become very diverse and almost all countries have fast fashion shops. Put simply, the fast fashion is cheap, easy to buy, and fashionable products. In Japan, there are a lot of native fast fashion brands such as Uniqlo, and Shimamura. However, recently, there are not originally from Japan brands too, for example, H&M, Zara, and Forever21. These fast fashion brands became great social phenomenons, and its sale is increasing rapidly.

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    Not only this, great offers and discount coupons are available while shopping on these online retail markets. VARIETY OF PRODUCTS Get all sorts of national and international products without even moving an inch. This is great! Isn’t it? A Chanel’s perfume bottle which is made in Europe will be easily available in any part of India.

    Read More

More about The Pros And Disadvantages Of Online Beauty Portals

Open Document