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The Purpose Of A Marketing Plan For Antz Inya Pantz Coffee Co.

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The purpose of this report is to propose a marketing plan for Antz Inya Pantz Coffee Co. and launch a new product which is AntzChoco Cookies while creating the product awareness among the Australians in Western Australia. This report provides an SWOT analysis by examines the company deeply according to their strengths, weaknesses, opportunities, and threats. This disquisition consists of three marketing objectives for our marketing plan, analysis of competitive advantages and positioning for AntzChoco Cookies.

Since the main objective is increase the sales by 30% within 6 months, it is crucial to attract the target market which are the Australians who aged from 8 to 34 and stay at Western Australia by utilizing the marketing mix (4Ps).

The first recommendation will be the product strategy. The product will be packed in an unique box which can entice the customers. The packaging will be designed to provide convenience for customers. Additionally, penetration pricing strategy is recommended to stimulate the sales. For promotion strategy, we suggest our client to adopt social coupons, joint price promotion and limited edition packaging. …show more content…

This is because it consists of high nutritious level and does not contain artificial additives. AntzChoco Cookies is also suitable for people who are dieting as it can assist a person in reducing their weight (Asha 2015). Since AntzChoco Cookies contain gluten, it is able to speed up the digestive system and reduce the calories content of the cookies (BistroMD 2017). Furthermore, AntzChoco Cookies is capable of boosting an individual’s motivation throughout the day. Especially for white collars, they can be more focused on their worked after consuming AntzChoco Cookies (N.D. 2014). It is important to realise that AntzChoco Cookies can assist our client in improving their popularity as the benefits of it can attract many

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