The Quantitative Strategic Planning Matrix: Toyota Motors Philippine Corporation
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The Quantitative Strategic Planning Matrix (QSPM) shows that Product Development is the most applicable strategy for Toyota having an overall total of attractiveness score of 3.52 with regards to its internal strengths and weaknesses as well as the opportunities and threats in the environment. Market Development tops 2nd having an overall TAS score of 3.47 and the last would be Market Penetration having an overall TAS of 3.05.
STRATEGIES, RECOMMENDATIONS AND ACTION PLANS Toyota Motors Philippines Corporation (TMPC)’s main problems lie within its Management and Production sector. Their management team has a slow decision making process that affected the whole operations of the business as well as the production of cars. When it comes to handling product recalls, it took them 5 years to determine defective materials in their products. In terms of human resource, the management did not respond quickly to the issues regarding their employee treatment and this resulted to high turnover rate to the company. The HR practice is exceptional- yes, they choose and train well their employees with their trademark “The Toyota Way” but looking at their employment policies and treatment, it doesn’t look like employees would enjoy what they have expected from their intensive recruitment and selection procedure. Their “Low-Cost” branding is much risky for buyers since all they will think is that cheaper means lower durability.
Toyota’s financials were not risky. From their ROA of 1.1% as of