Official Hotel Rating System:
The hotel rating system is a rating system that classifies the hotel establishment based on various factors such as Total Area, Number of Rooms, Service Standards, facilities, and types of outlet. In addition, it is a guideline that a hotel industry uses to achieve various targeted goals by providing excellent services and facilities as per or beyond the standards. It can be beneficial for various sectors such as travel agencies, government, hotel industry, etc. as they can be used as branding schemes, which emits both qualitative and quantitative ratings of its property to their targeted costumer.
In any hotel establishment, a rating system mostly embraces two parts: a basic standard and a grading system, which
…show more content…
AAA Australia, AA England and AAA Diamond rating schemes come under private rating scheme organization and Chinese, Taiwan, UAE hotel rating system falls under government rating scheme organizations. Diamond rating and star rating are two types of rating system used in the hotel industry and they are Star Rating system and Diamond rating system.
Positive Influences:
• Reliable source for Marketing:
Rating system is the most reliable source for marketing as it can be used as a marketing tool that attract large number of guest as it provides customer assurance regarding the quality of service and facilities a hotel industry provides. In addition, it helps customers in effective decision making while choosing a hotel to stay as rating says everything about the types and quality of services and facilities an establishment will provide (Cheng & Zhou , 2010, Chevlier & Mayzlin 2006; Rong , 2013).
• Improvement in Standards of an establishment:
A rating system will have criteria or sets of standards that an establishment must meet to maintain their ratings or to level up to higher ratings. It helps in improving the standards of a management must push themselves to reach or maintain certain level of
…show more content…
It is one of the marketing tool for hotel industry to establish their reputation and recognition in the market. Some examples of travel websites are tripadvisor.com, hotel.com, expedia.com etc.
Positive Influences:
• It does free advertisement of your establishment and saves your cost of advertisement to reach the general public and establish your reputation in the market.
• Now a day most of people in the world visit travel website and read reviews of the hotel before they book hotel which means it saves time of guest in deciding which hotel to stay for their trip. In addition, guest trust when individual travelers personally write online reviews about hotel, guest credibility increases and help them to make a decision (Xie ,2011, pp. 178-183.).
• Effectively responding to the guest complaints on the travel website helps to convince the guest by recovering from service failure and it often provide you with an opportunity to build one’s reputation in the market which lead to stronger guest satisfaction and commitment to the hotel (Abhrams & Paese 1993, pp.
Therefore, an absolute system may be a more fair evaluation method. As a manager I would prefer a more fair and equitable rating system such as an absolute system. This system allows for all staff to be evaluated using the same criteria.
Assessment appraisal- the hospital should hire experts to assess it overall performance and provide recommendations thereby improving its operations. References Delen, D., Kuzey, C., & Uyar, A. (2013). Measuring firm performance using financial ratios: A decision tree approach. Expert Systems with Applications, 40(10), 3970-3983.
Within the early 19th century, the practice of medicine was disorganized and contained poor quality care. There were several organizations and individuals that joined together in an effort to correct this underlying problem. Founded in 1847, the American Medical Association encouraged Abraham Flexner to further research into this problem which later led to his final report in 1910 called the Report to the Carnegie Foundation. The report documented the state of the nation’s medical schools and major hospitals which proved to be in an unacceptable state. Another pioneer named Ernest Codman of Boston Massachusetts General Hospital advised the need to improve hospital conditions and track patients to ensure the care provided was effective and valuable.
5. Regular bonuses and benefits are granted to the hotel
So the Ritz-Carlton is really known for their customer service. This excellent service allows them to provide satisfaction to their exigent customers, that is why in order to keep the service consistency they create their own customer standards,
The aim of this case study is to investigate the applicability and functionality of organizational theories in Hilton Hotels Corporations. The first part of this case study is concerned about the compatibility between Hilton Hotels mission with its activity and purpose. Also, another aspect of this paper is to present the suitability of organizational theories referring to Human Resources Theory, System and Contingency Theory. In order to uphold this report, I will conduct a SWOT Analysis of Hilton Hotel Business. The last part of this paper presents a critically important aspect of a successful business in regards to the Hilton Hotels CSR programs and initiatives.
CASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.
Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Hilton is an American hotel chain founded by Conrad Hilton in the early twentieth century. Hilton remains the second largest hotel group with 4,278 establishments and 700,000 rooms in 85 countries. The Hilton Worldwide is a leader in the hospitality industry and currently has more than 130,000 employees. While most hotel establishments today use management systems, they are almost all equipped with basic functionality compared to what exists in other sectors. Today, there are new tools expected to become real levers of competitiveness of hotel establishments.
To be sucessful in this industry we need a lot of and loyal customers. The loyal customers will keep coming back to the same place if they satisfied through the place they have visited. Customer loyalty give the most important impact towards hospitality and tourism industry. “Hospitality refers
The hospitality industry is composed of company which focus on customer satisfaction namely, restaurants, retail or accommodation. One particular sector of the hospitality industry is the hotel sector. A hotel is an establishment that provides meals, accommodation and a myriad of services to tourists and travellers such as excursions, spa therapy, business and wedding events. The hotel sector relies wholly on customer satisfaction, disposable income and leisure time. Many other businesses in the hospitality industry are linked with hotels such as, airlines, cruise ships and restaurants.
The guest’s requirements can vary widely so the hotel must have flexible operation system to provide many types of facilities. For example, Four Seasons Hotel provides variety of facilities such as swimming pool, fitness facilities, children’s amenities, executive club, non-smoking floor, internet access and so on. Some guests might having family trips and some might having business or company’s trips. The different types of guest can find out the ideal types of room that suits them the most according to the variety of facilities provided.
The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL
Tourism can be considered one of the most significant economic and social phenomena of the twentieth and twenty-first century. The evolving of the tourist’s behavior has triggered a series of changes in the way of operating the tourism businesses. From traditional travel agencies, hotels and airlines up to the online tour operators. All tour operators have had to adapt to the changes of the individual as a traveler and this has led to continuous development of strategies by the agents.
For example, portals can be great tools to let people around the world know about interesting places in your country and therefore attract tourists worldwide and hence improve the economy of your country. Portals can also exhibit many information about different places in Oman or other countries, which might not be famous. Raising people’s awareness about many important cites is also another benefit of tourism portals. Festivals and important events in a country can be known from tourism portals also. All these things can lead to improvement of tourism and hence the economy of the country.