Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
The customers also can save their time efficiently to shop in internet website and stay at home for waiting their products arrived. For example, a customer can search his online shopping website to decide what he wants to buy at his own comfortable house without step out of the door rather than buy at the shopping centre by standing to choose what he wants to buy. After that, objective of online shopping system is a great way to compare
With all these reasons, the researchers came up with different factors that might affect females to have the urge to do so. First of which is the presence of unavailability of the product locally in the area. As based from data gathered, it is said that shopping online serves a lot of benefits to its users, just a tap of a finger, anytime, anywhere. Steinhart et al., (2013) said that when the product is available to purchase, the consumer typically finds it as a good thing (in most cases, this is the default
This is in accordance with the work of Childers et al. (2001) which argued that online retailers which are able to provide online shopping sites which are clear and understandable, with less mental effort requirement, and allow consumers to shop the way they want results in ease of use perceptions in consumer minds with favorable attitudinal attachment to online retailers which are able to do
Online shopping saves energy because it requires less effort than going to traditional stores. 3. Online shopping saves money because it offers better deals and products at reasonable prices without spending extra for transportation, fuel or eating out. 4. Online shopping is convenient as you can shop 24/7 according to your own convenience 5.
Some online shopping websites and online sellers provide return purchase service where your items are either replaced or your money will be refunded, if you find your items to be unsatisfactory. It can be concluded that there are many online shopping websites accessible providing different items to suit your needs. Despite having a couple of difficulties and problem when online shopping, it has made itself full of advantages as it saves time and money. Most items are now accessible through online shopping. This assignment has given us the opportunity to work with each other and overcome incoming problem.
In fact, shopping online has become a serious habit among many as they feel it is hassle free. When you are shopping online, varieties are endless. Purchases are just a click away. Deliveries are done at the convenience of the customers. Returns and exchange policies are flexible.
There was a lot of disadvantages news about online shopping at first. It makes people afraid of it and most of them did not accept it. But when the time passed, online shopping is improved to be more reliable and better. People start to change their mind and can make sure which store is trustable or not by themselves. Furthermore, online shopping does not replace with the traditional shopping.
The trend is growing too fast increasing revenues from the online retailing. Researcher have been conducting a lot of research to see the impact of online shopping on the business, the role of internet shopping as a channel of distribution (Alba et al, 1997), factors influencing shopping online (Swaminathan et al, 1999) and the impact of online shopping on price sensitivity (Shankar et al, 1999).
The Internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The number of Internet users is constantly increasing, which is also significance that online purchasing is increasing rapidly (Joines, Scherer & Scheufele, 2003) Online shopping has been a growing phenomenon in all four corners of the world, in particular amongst countries possessing highly developed infrastructure available for marketing activities through the internet. Today, internet is not only a networking media, but also a global means of transaction for consumers. Internet usage has grown rapidly over the past years and it has become a common means for information transfer, services and